Matthew Dixon
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1.
by Matthew Dixon
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
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by Matthew Dixon
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong....
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by Matthew Dixon
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From the best-selling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales.
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by Matthew Dixon
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Based on an exhaustive study of hundreds of sales reps and thousands of customers across multiple industries, the authors found that every potential customer contact falls into one of seven distinct profiles.
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