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1.
by Rory Sutherland
Available on:
Audio Download (Free) | Online Video (Free)

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

2.
by Rory Sutherland
Available on:
Audio Download (Free) | Online Video (Free)

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

3.
by Rory Sutherland
Available on:
Online Video (Free)

Money is money. Results are results. Things are things. Each has a true objective value. And changing that value in the mind of the perceiver, without changing the thing itself, is a gross act of manipulation.

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