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Audiobooks Narrated by David Meerman Scott

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The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public-relations programs well in advance and release them on your timetable....

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Sales and service are being radically redefined like never before.

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