Audiobooks Narrated by
Ron Willingham
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Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:
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Written by the CEO and founder of one of the world's foremost sales training organizations, this breakthrough guide reveals that selling is much more an issue of who one knows than what one knows, and why one sells is far more important than how.
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