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Author: Seth Godin
Narrator: Seth Godin
Publisher: Simon & Schuster Audio
 Abridged Edition
Running Time: 2 Hrs.


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Unleashing the Ideavirus

Unleashing the Ideavirus

by Seth Godin
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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.



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  • Published: 2001
  • Average Customer Ratings: (4.1, Audible.com)
  • LearnOutLoud.com Product ID: U002522
Available On Volumes ISBN ISBN-13
Audio CD 0743504232
Cassette 0743504224
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 Business  Entrepreneurship
  Business  Sales & Marketing
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This Author: Seth Godin
This Narrator: Seth Godin
This Publisher: Simon & Schuster Audio
 
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