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Unleashing the Ideavirus on CD, Tape, & MP3

Author: Seth Godin
Narrator: Seth Godin
Publisher: Simon & Schuster Audio
Abridged Edition
Running Time: 2 Hrs.

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Average Rating: 5.0

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Unleashing the Ideavirus

by Seth Godin

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

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Published: 2001
Average Customer Ratings: (4.1, Audible.com)
LearnOutLoud.com Product ID: U002522

Available On	Volumes	ISBN	ISBN-13
Audio CD		0743504232
Cassette		0743504224
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This Author: Seth Godin

This Narrator: Seth Godin

This Publisher: Simon & Schuster Audio

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