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10 Quick Steps to Creating Your Brand by Donatella Giacometti

10 Quick Steps to Creating Your Brand

by Donatella Giacometti

Title Details

Publisher
 
Abridged Edition
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  4.7  Stars Based on 6 ratings

Description

Donatella Giacometti is a successful entrepreneur who writes and lectures on the subject of branding. She shares this experience with you to help you complete the important task of creating your brand. Donatella takes you through the steps for creating your brand, starting with the basics of branding. She offers easy-to-use tools to help in the creation, and tackles the all-important subject of budgeting. She includes tips on coming up with a brand name and look that will work for you. Once you've created your brand, you need to raise awareness of it. Donatella gives you important resources for getting the word out and creating demand. She also includes steps on planning for the continuity of your brand.

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