Renowned achievement expert Brian Tracy lays out the “graduate level” sales-tested techniques that can do just that in The Psychology of Selling — one of the best, most comprehensive sales-training programs ever produced.
Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to speed-read people....
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.
The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
Ditch the failed sales tactics, fill your pipeline, and crush your number.
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.
Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory.
Told in the parable style of "The One Minute Manager", RAVING FANS uses a brilliantly simple and charming story to teach listeners how to define vision, learn what a customer really wants…