Sales & Marketing Audio & Video

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Renowned achievement expert Brian Tracy lays out the “graduate level” sales-tested techniques that can do just that in The Psychology of Selling — one of the best, most comprehensive sales-training programs ever produced.

Lessons from Dave Ramsey on business, team building and leadership. Hosted by Chris LoCurto.

Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros.

Every time you meet someone, explain an idea, talk on the telephone, or give your opinion, you are selling your most valuable asset: YOU!

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.