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1.
Free: The Future of a Radical Price
by Chris Anderson
Available on:
Audio Download (Free) | Podcast (Free)

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

2.
What Every BODY Is Saying
by Joe Navarro
Available on:
Audio Download

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to speed-read people....

3.
We're Building a Dystopia Just to Make People Click on Ads
by Zeynep Tufekci
Available on:
Online Video (Free)

We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.

4.
Influence: The Psychology of Persuasion
by Robert Cialdini
Available on:
Audio Download

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

5.
The Psychology Of Selling
by Brian Tracy
Available on:
Audio Download | Audio CD

Renowned achievement expert Brian Tracy lays out the “graduate level” sales-tested techniques that can do just that in The Psychology of Selling — one of the best, most comprehensive sales-training programs ever produced.

6.
Malcolm Gladwell: What We Can Learn From Spaghetti Sauce
by Malcolm Gladwell
Available on:
Online Video (Free)

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

7.
Secrets of Closing the Sale
by Zig Ziglar
Available on:
Online Audio (Free)

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.

8.
Contagious
by Jonah Berger
Available on:
Audio Download | Audio CD

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

9.
The Black Swan
by Nassim Nicholas Taleb
Available on:
Audio Download | Audio CD

Maverick thinker Nassim Nicholas Taleb had an illustrious career on Wall Street before turning his focus to his black swan theory.

10.
Blue Ocean Strategy
by W. Chan Kim
Available on:
Audio Download | Audio CD

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

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