Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to speed-read people....
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.
The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.
We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Renowned achievement expert Brian Tracy lays out the “graduate level” sales-tested techniques that can do just that in The Psychology of Selling — one of the best, most comprehensive sales-training programs ever produced.
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts?
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.
If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
Highly regarded series of seminars held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market.