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Permission Marketing on CD, Tape, & Audio Download
 
Author: Seth Godin
Narrator: Seth Godin
Publisher: Simon & Schuster Audio
 Abridged Edition
Running Time: 2 Hrs. 14 Min.


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Permission Marketing

Permission Marketing

by Seth Godin
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The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.



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  • Published: 1999
  • Average Customer Ratings: (3.6, Audible.com)
  • LearnOutLoud.com Product ID: P000999
Available On Volumes ISBN ISBN-13
Audio CD 0743510127 9780743510127
Cassette 067104642X
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 Business  Sales & Marketing
  Business  Entrepreneurship

 

This Author: Seth Godin
This Narrator: Seth Godin
This Publisher: Simon & Schuster Audio
 
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