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Malcolm Gladwell: What We Can Learn From Spaghetti Sauce by Malcolm Gladwell

Malcolm Gladwell: What We Can Learn From Spaghetti Sauce

by Malcolm Gladwell

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Audio Original
Running Time
19 Min.
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  5.0  Stars Based on 5 ratings

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In this interesting talk delivered by bestselling author Malcolm Gladwell, he explores how the food industry went from looking for the perfect single spaghetti sauce recipe to a more diverse approach of creating a variety of spaghetti sauces to suit the desires of shoppers. He examines this trend through one of its main proponents Howard Moskowitz who used the field of psychophysics to create a variety of original sauces for Prego in the 1980s. Once this variability was proven to be successful it spread to the rest of the food industry, and Gladwell feels we are all happier for this increase in choices.


Description

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.


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Malcolm Gladwell-Spaghetti Sauce
Reviewer jenna914
 December 31, 2011
I love the ideas Gladwell puts forth. Once again, he reminds us to think of things differently. I would love to have a conversation with him about education.

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  • LearnOutLoud.com Product ID: M030783
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