Go
 

  Get this audio book:




Learn More About
Find More Titles by
This Author: David Butler
This Narrator: Peter Berkrot
This Publisher: Tantor Audio

Design to Grow by David Butler

Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)

by David Butler


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
6 Hrs.18 Min.

Description

In today's world, every company is at risk of having a "Kodak Moment" - watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.


People Who Liked Design to Grow Also Liked These Titles:
  Fortune Makers
by Peter Cappelli

  Integration Marketing
by Mark Joyner

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: March 2015
  • LearnOutLoud.com Product ID: D101965
Available On
Volumes
ISBN-10
ISBN-13
Download