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This Author: Gregg Crawford
This Narrator: Adam Grupper
This Publisher: HighBridge Audio

The Last Link by Gregg Crawford

The Last Link

Closing the Gap That Is Sabotaging Your Business

by Gregg Crawford


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
5 Hrs. 30 Min.

Description

Business expert Gregg Crawford explains how any business can strengthen its numbers by making the connection between corporate strategy and the customer interface, between planning and sales.

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years of combating profit-killers for Fortune 500 companies, Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Countless companies spend millions of dollars to develop and disseminate strategies they believe will lead to corporate growth, strong profits, and secure margins. Often, these strategies become expensive bookends. Crawford exposes the money pit that impotent strategies create; offers sharp, researched analysis and practical company-wide fixes; and describes a watertight implementation process to move the numbers in the right direction - by linking strategy with sales.


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