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This Author: Noah J. Goldstein
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein

Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein


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Unabridged Edition
Running Time
5 Hrs. 30 Min.
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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, "Yes " reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, "Yes " presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes will steer you away from common pitfalls while empowering you with little-known but proven wisdom.

Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, "Yes " shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.


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More Details

  • Published: February 2009
  • LearnOutLoud.com Product ID: Y032084
Available On
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ISBN-10
ISBN-13
Download
9780743583275
Audio CD
5 Discs
0743583264
9780743583268