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This Author: Joseph Michelli
This Narrator: Dick Hill
This Publisher: McGraw-Hill Audio

The Starbucks Experience by Joseph Michelli

The Starbucks Experience

5 Principles for Turning Ordinary Into Extraordinary

by Joseph Michelli

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Abridged Edition
Running Time
4 Hrs. 30 Min.
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Description

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer.

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.


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More Details

  • Published: September 2007
  • LearnOutLoud.com Product ID: T027581
Available On
Volumes
ISBN-10
ISBN-13
Audio CD
4 Discs
1933309644
9781933309644