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Permission Marketing by Seth Godin

Permission Marketing

by Seth Godin


Product Details

Author
Narrator
 
Abridged Edition
Running Time
2 Hrs. 14 Min.
User Rating
  3.3  Stars Based on 4 ratings
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Description

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.


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More Details

  • Published: 1999
  • LearnOutLoud.com Product ID: P000999
Available On
Volumes
ISBN-10
ISBN-13
Download
9780743519953
Audio CD
0743510127
9780743510127
Cassette
067104642X