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The Game of Negotiating by Herb Cohen

The Game of Negotiating

Caring...But Not That Much

by Herb Cohen

Title Details

Unabridged Edition
Running Time
2 Hrs. 45 Min.


When You Can Negotiate Anything was published in 1980, it was an immediate bestseller, remained on the New York Times bestseller list for almost a year, was translated into twenty-one languages and eventually sold almost three million copies. It spawned an entire new approach to business and personal relationships and made the word negotiating part of everyone's vocabulary. "Care, but not that much" has become Herb's mantra. In this book, he draws from his last twenty years of negotiating experience and the feedback from the thousands who have listened to his speeches. He believes that negotiation is the game of life. Those who learn to play it well will relieve the frustrations, problems, and dilemmas that arise in daily life. This new book covers relationships between husband and wife, child-rearing, and employer/employee dealings. With his trademark humor and irreverent style, Herb uses stories, metaphors, and real-life examples to inspire readers to reflect upon their own experience, behavior and relationships, and to welcome the game. As a practicing negotiator for three decades, he has been intimately involved in the world's headline dramas, including the fallout from the devastating events of September 11th.

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