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Answering the Ultimate Question by Richard Owen

Answering the Ultimate Question

How Net Promoter Can Transform Your Business

by Richard Owen


Title Details

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Unabridged Edition
Running Time
8 Hrs. 57 Min.

Description

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward.

Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.


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More Details

  • Published: August 2012
  • LearnOutLoud.com Product ID: A060850
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ISBN-13
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