Go Advanced Search
 

Buy from a third party:

( Amazon.com )        # of Discs: 3

( Amazon.com )        # of Tapes: 2




Learn More About
Find More Titles by
This Author: Jack Trout
This Narrator: Jeff Woodman
This Publisher: Wiley Audio

Big Brands, Big Trouble by Jack Trout

Big Brands, Big Trouble

Lessons Learned the Hard Way

by Jack Trout


Product Details

Author
Narrator
Publisher
 
Abridged Edition
Running Time
3 Hrs.
Share This

Description

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.


People Who Liked Big Brands, Big Trouble Also Liked These Free Titles:
  Life on Fire TV Podcast
by Nick Unsworth

  The EntreLeadership Podcast
by Chris LoCurto

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: April 2002
  • LearnOutLoud.com Product ID: B019540
Available On
Volumes
ISBN-10
ISBN-13
Download
Audio CD
3 Discs
1591251508
Cassette
2 Tapes
1591251494