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This Author: Jack Trout
This Narrator: Jeff Woodman
This Publisher: Wiley Audio

Big Brands, Big Trouble by Jack Trout

Big Brands, Big Trouble

Lessons Learned the Hard Way

by Jack Trout


Title Details

Author
Narrator
Publisher
 
Abridged Edition
Running Time
3 Hrs.

Description

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

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