Go Advanced Search
 

Buy from a third party:




Learn More About
Find More Titles by
This Author: Rita Clifton
This Narrator: Christopher Oxford
This Publisher: Audible.com

Brands and Branding: The Economist by Rita Clifton

Brands and Branding: The Economist

by Rita Clifton


Video About This Audio Book



Product Details

Author
Publisher
 
Unabridged Edition
Running Time
9 Hrs.45 Min.
Share This

Description

The best-selling guide to the role of brands and brand building

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Divided into three parts and written by 18 experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

Rita Clifton is chairman of Interbrand, a global brand consultancy. The other contributors come from a wide range of organisations with extensive expertise in brands and branding.


People Who Liked Brands and Branding: The Economist Also Liked These Free Titles:
Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: December 2013
  • LearnOutLoud.com Product ID: B091496
Available On
Volumes
ISBN-10
ISBN-13
Download