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This Author: Adrian J. Slywotzky
This Narrator: Dave Courvoisier
This Publisher: HighBridge Audio

Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky

Demand: Creating What People Love Before They Know They Want It

by Adrian J. Slywotzky


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
11 Hrs. 47 Min.

Description

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why "very good" does not equal "magnetic"; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).


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