Go Advanced Search

  Get this audio book:

Learn More About
Find More Titles by
This Author: Bernadette Jiwa
This Narrator: Bernadette Jiwa
This Publisher: Gildan Media

Marketing: A Love Story by Bernadette Jiwa

Marketing: A Love Story

How to Matter to Your Customers

by Bernadette Jiwa

Title Details

Unabridged Edition
Running Time
2 Hrs.1 Min.
Share This


One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

People Who Liked Marketing: A Love Story Also Liked These Free Titles:
  Insurance Marketing Podcast
by John Carroll

  Content Sells Podcast
by Suzi Dafnis

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: January 2016
  • LearnOutLoud.com Product ID: M097271
Available On