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This Author: Mark J. Penn
This Narrator: Brett Barry
This Publisher: Hachette Audio

Microtrends: The Small Forces Behind Tomorrow's Big Changes by Mark J. Penn

Microtrends: The Small Forces Behind Tomorrow's Big Changes

by Mark J. Penn


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Unabridged Edition
Running Time
12 Hrs. 31 Min.
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Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships, and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.


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More Details

  • Published: September 2007
  • LearnOutLoud.com Product ID: M068448
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9781600240249