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This Author: Al Ries
This Narrator: Grover Gardner
This Publisher: McGraw-Hill Audio

Positioning by Al Ries

Positioning

The Battle for Your Mind

by Al Ries


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Abridged Edition
Running Time
4 Hrs. 8 Min.
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Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one

    Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when, and why, less is more
  • Analyze recent trends that effect your positioning

    Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required listening for anyone in business today.


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    More Details

    • Published: June 2004
    • LearnOutLoud.com Product ID: P018487
    Available On
    Volumes
    ISBN-10
    ISBN-13
    Download
    Audio CD
    4 Discs
    1932378251
    9781932378252
    Cassette
    3 Tapes
    1932378243
    9781932378245