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This Author: Harry Beckwith
This Narrator: Jeffrey Jones
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Selling the Invisible by Harry Beckwith

Selling the Invisible

A Field Guide to Modern Marketing

by Harry Beckwith


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Abridged Edition
Running Time
3 Hrs.
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Description

In order to market effectively, you must learn how to sell something you can't even see - services. Millions of people work in, and depend upon, America's "service economy." This useful guide tells you how to sell your company's services, as well as how to develop them and help them grow. Ace marketing man Harry Beckwith put his 25 years of experience to use to develop hundreds of quick, practical, and easy-to-remember strategies that will help you master this crucial branch of marketing.


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More Details

  • Published: 1997
  • LearnOutLoud.com Product ID: S001322
Available On
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ISBN-10
ISBN-13
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Audio CD
3 Discs
1600241018
9781600241017
Cassette
1570424713
9781570424717