Go Advanced Search
 

Buy from a third party:




Learn More About
Find More Titles by
This Author: Anisha Motwani
This Narrator: Deepti Gupta
This Publisher: Audible.com

Storm the Norm: Untold Stories of 20 Brands That Did It Best by Anisha Motwani

Storm the Norm: Untold Stories of 20 Brands That Did It Best

by Anisha Motwani


Product Details

Narrator
Publisher
 
Unabridged Edition
Running Time
9 Hrs.25 Min.
Share This

Description

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.

This book features 20 such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of longstanding leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.

Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a foreword by insights specialist Santosh Desai and an afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.


People Who Liked Storm the Norm: Untold Stories of 20 Brands That Did It Best Also Liked These Free Titles:
  Social Media Marketing Podcast
by Michael A. Stelzner

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: January 2017
  • LearnOutLoud.com Product ID: S093433
Available On
Volumes
ISBN-10
ISBN-13
Download