Go Advanced Search
 

Buy from a third party:




Learn More About
Find More Titles by
This Author: Bernadette Jiwa
This Narrator: Bernadette Jiwa
This Publisher: Gildan Media

The Fortune Cookie Principle by Bernadette Jiwa

The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business Needs One

by Bernadette Jiwa


Product Details

Narrator
Publisher
 
Unabridged Edition
Running Time
3 Hrs. 37 Min.
Share This

Description

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.


People Who Liked The Fortune Cookie Principle Also Liked These Free Titles:
  Amazon Secrets Podcast
by David Aladdin

  Big Me Up Media Podcast
by Yvonne Radley

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: August 2013
  • LearnOutLoud.com Product ID: T067982
Available On
Volumes
ISBN-10
ISBN-13
Download