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The Invisible Touch: The Four Keys to Modern Marketing by Harry Beckwith

The Invisible Touch: The Four Keys to Modern Marketing

by Harry Beckwith


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Unabridged Edition
Running Time
5 Hrs.39 Min.
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Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.


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More Details

  • Published: August 2014
  • LearnOutLoud.com Product ID: T100948
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