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This Author: Harry Beckwith
This Narrator: Jim Ward
This Publisher: Hachette Audio

The Invisible Touch by Harry Beckwith

The Invisible Touch

The Four Keys to Modern Marketing

by Harry Beckwith

Title Details

Abridged Edition
Running Time
3 Hrs.


Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.

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