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This Author: Bob Gilbreath
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The Next Evolution of Marketing by Bob Gilbreath

The Next Evolution of Marketing

Connect with Your Customers by Marketing with Meaning

by Bob Gilbreath


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Unabridged Edition
Running Time
10 Hrs.
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.

Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.


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More Details

  • Published: October 2009
  • LearnOutLoud.com Product ID: T038970
Available On
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ISBN-10
ISBN-13
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Audio CD
8 Discs
144181681X
9781441816818
MP3 CD
1441816836
9781441816832