Go Advanced Search
 

Buy from a third party:




Learn More About
Find More Titles by
This Author: Harry Beckwith
This Narrator: L.J. Ganser
This Publisher: Hachette Audio

Unthinking: The Surprising Forces Behind What We Buy by Harry Beckwith

Unthinking: The Surprising Forces Behind What We Buy

by Harry Beckwith


Product Details

Narrator
Publisher
 
Unabridged Edition
Running Time
6 Hrs. 48 Min.
Share This

Description

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell, and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts?

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.


People Who Liked Unthinking: The Surprising Forces Behind What We Buy Also Liked These Free Titles:
  Motivated Marketer Podcast
by Jory Holness

Reviews & Ratings
User Reviews         Rate this title  

More Details

  • Published: January 2011
  • LearnOutLoud.com Product ID: U068593
Available On
Volumes
ISBN-10
ISBN-13
Download
9781607886242