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What Clients Love by Harry Beckwith

What Clients Love

A Field Guide to Growing Your Business

by Harry Beckwith


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Narrator
Publisher
 
Abridged Edition
Running Time
3 Hrs. 31 Min.
User Rating
  4.0  Stars Based on 2 ratings
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Description

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

  • Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
  • Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
  • Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
  • Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.


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    More Details

    • Published: 2003
    • LearnOutLoud.com Product ID: W002972
    Available On
    Volumes
    ISBN-10
    ISBN-13
    Download
    Audio CD
    3 Discs
    1586214519
    9781586214517
    Cassette
    2 Tapes
    1586214128
    9781586214128