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Winning the Professional Services Sale by Michael W. McLaughlin

Winning the Professional Services Sale

by Michael W. McLaughlin


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
7 Hrs. 9 Min.

Description

Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies.

Rather than pressing the sale, salespeople must help clients buy - the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.


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