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This Author: Tony Alessandra
This Narrator: Tony Alessandra, Rick Barerra

The Edge by Tony Alessandra

The Edge

by Tony Alessandra

Product Details

Unabridged Edition
Running Time
4 Hrs. 54 Min.
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The Edge - 6 Hour Audio Program on downloadable MP3s

“Six easy Steps help you increase your sales, get more referrals, and earn higher commissions.”

There are really only two ways to sell anything. One is a struggle most of the time. Let’s call this one “Hard Selling”.

The other seems pretty effortless. I call this one “Collaborative Selling,” which gives you The Edge in selling against the competition.

I must admit that both will get you some business.

However, “Hard Selling” is always an uphill battle. “Collaborative Selling,” on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you to have incredible fun doing it.

I spent years (and many, many thousands of dollars) putting together an easy to learn sales system that not only allows your customers to feel great about doing business with you, but they love to talk about the experience with their friends, who they send to you as well. It makes your job so much easier. When people come to you, the dynamics of selling change. You now have The Edge!

The Edge is built around my selling system called Collaborative Selling. It contains strategies and techniques that ensure you team up with your prospects. They now see you, not as a pesky sales person out to make a buck but, as an expert consultant working on their behalf.

You become partners with your customers
and spend more time in the beginning building a foundation. You learn (really learn) who they are and what they want and need. It may seem time consuming at first. You may even feel like you are letting sales get away. But nothing could be further from the truth. In the end, you’ll have more business than you can handle.

Once you finish this audio program, you’ll know each Collaborative Selling sales step and how and when to use them. This is not brain surgery - but it is powerful. It becomes second nature to you. You’ll be able to watch as both your sales and your commissions smash your old records and set new standards.

Here is what you’ll learn:

  • How to find customers who want what you have and can afford it
  • How to properly analyze where your most profitable business comes from
  • How to get customers to think of you first when they are ready to buy
  • Get people calling you instead of you calling them so you gain a competitive advantage in whatever you are selling
  • How to get FREE publicity
  • Master my direct mail campaign (don’t worry, this is a small manageable way to use letters to keep you flooded with hot buyers. It works!)
  • Learn how to write letters that sizzle with emotion to get your prospects to respond now
  • Learn how people read letters so you can make your letters more powerful
  • Learn two “no-cost” things you must always include to get a higher response from your direct mail pieces
  • Learn how to overcome initial objections without coming across as pushy
  • Learn how to prepare yourself for in-person appointments
  • Learn my six-step process to becoming a much better listener
  • Learn how to ask powerfully effective questions
  • Discover the eight most important question topic areas and how to use each to uncover customer needs
  • Discover 3 different styles of open-ended questioning to uncover problems and opportunities
  • Learn how to determine your true competitive advantages so you get “one up” on your competition
  • Discover how to get your prospect involved in coming up with their own solutions
  • Learn the four key steps in creating options for your customer
  • Learn how to ask effective feedback questions
  • Learn how to handle interruptions
  • Learn how to get your prospects to buy from you, instead of you having to sell them
  • Learn how to recognize positive buying signals from your prospect
  • Learn how to ask non-threatening questions to get your prospect’s approval to go ahead. (These are very different than the closing questions used in manipulative selling practices)
  • Learn how to best deal with the six types of prospect objections
  • Learn my simple but very powerful four-step follow up system that will have your customers raving about you and sending you more business
  • Learn how to plan a formal, annual review with your customers
  • Learn how to leverage existing customers to expand your customer base
  • Learn six surefire ways to ask for referrals
Imagine having a instantly downloadable product that will teach you to master the above skills that you can burn to a CD, put on your MP3 player, or access on your laptop or PC...

The Edge is a six hour audio program that will help you by keeping what you learn close at hand for study or to listen to as you need it. If it feels right to you and you’re ready to make a drastic improvement in your sales results, get The Edge now.

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More Details

  • Published: 2002
  • LearnOutLoud.com Product ID: T016951
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