Johanna Blakley: Lessons from Fashion's Free Culture by Johanna Blakley on Free Online Video

Johanna Blakley delivers an eye-opening talk on copyrights in the world of fashion. Because the courts have deemed garments as too utilitarian to be copyrighted, the fashion industry has a complete lack of copyrights when it comes to their designs. They do have trademarks over their brands, but when it comes to the design anyone can copy it. This has led to the fashion imitations we are familiar with, but Blakley points out this hasn't really hurt the industry because the customers who are buying the fakes are not the same as the customers who buy the real thing. If anything Blakley feels this has spawned creativity in fashion as designers are able to mix and match with any designs throughout history and they increasingly try to make designs that can't easily be copied. Blakley points to other industries where items can't be copyrighted and she feels that the struggling industries of movies, books, and music might need to update their ideas on copyright in this new digital age.

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