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This Author: Guy Kawasaki
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Creating Enchantment by Guy Kawasaki

Creating Enchantment

by Guy Kawasaki


Title Details

Running Time
1 Hr. 22 Min.
User Rating
  5.0  Stars Based on 1 rating


Author and Venture Capitalist Guy Kawasaki discusses the basics of enchantment as a necessary part of entrepreneurship. Kawasaki reflects on the need for likeability, trustworthiness, and many other qualities for successful sales.

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