Sales & Marketing Free Audio & Video

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

Highly regarded series of seminars held to encourage and support young science based high tech companies from their decision to spin out a research idea to the point at which they take their product to market.

Scientific Advertising was written by Claude C. Hopkins in 1923 & has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read.

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online.

Behavioral economist Dan Ariely discusses his new book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home.

In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.