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1.
by Zig Ziglar
Available on:
Online Audio

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.

2.
by Chris Anderson
Available on:
Audio Download | Podcast

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

3.
by Malcolm Gladwell
Available on:
Online Video

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

4.
by Zeynep Tufekci
Available on:
Online Video

We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.

5.
by Claude Hopkins
Available on:
Online Audio

Scientific Advertising was written by Claude C. Hopkins in 1923 & has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read.

6.
by Seth Godin
Available on:
Audio Download | Online Video | Video Download

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

7.
by Seth Godin
Available on:
Audio Download | Online Video

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.

8.
by Carmine Gallo
Available on:
Online Video

In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand.

9.
by Liv Montgomery
Available on:
Online Audio

Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results....

10.
by Jonah Berger
Available on:
Online Video

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online.

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