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1.
by Zig Ziglar
Available on:
Online Audio | Online Video

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion.

2.
by Chris Anderson
Available on:
Audio Download | Podcast

The New York Times best-selling author heralds the future of business in Free. He makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

3.
by Malcolm Gladwell
Available on:
Online Video

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness.

4.
by Claude Hopkins
Available on:
Online Audio

Scientific Advertising was written by Claude C. Hopkins in 1923 & has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read.

5.
by Zeynep Tufekci
Available on:
Online Video

We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki.

6.
by Jim Rohn
Available on:
Online Audio

With Sales Success, you'll have unlimited access to the world's top sales trainers, experts, and coaches any time you want....

7.
by Seth Godin
Available on:
Audio Download | Online Video

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.

8.
by Carmine Gallo
Available on:
Online Video

In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their service, product, or brand.

9.
by Rory Sutherland
Available on:
Audio Download | Online Video

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.

10.
by Seth Godin
Available on:
Audio Download | Online Video | Video Download

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

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