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This Author: Carmine Gallo
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Sell Your Ideas the Steve Jobs Way by Carmine Gallo

Sell Your Ideas the Steve Jobs Way

by Carmine Gallo


Title Details

Running Time
47 Min.
In this short lecture from the Stanford Graduate School of Business, communications coach Carmine Gallo uses Steve Jobs as a model for how anyone can sell their ideas more effectively. As Gallo puts it, you can have the greatest product idea in the world, but if you can’t convince another person why it’s so great, it doesn’t matter. Gallo provides videos of Jobs’ legendary keynote addresses, demonstrating how he sold the iPad, iPhone, and other devices in a way that proved irresistible to the consumer. With each example, Gallo shows how Jobs was able to simplify his message; putting raw numbers into context, emphasizing imagery over wordy speeches, and ultimately selling not just a product, but a dream.

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