Blogs and marketing have become a natural fit as social marketing media has evolved. What started as a personal form of expression, the web log or blog has become an accessible way of communicating a world of ideas and value within the business sector. Corporate blogs offer a platform for marketing new ideas and reaching targeted customers, as well as offering a forum for staff discussions and coverage of industry trend. Not only is blogging a powerful tool for your online business promotion, it's a great way to boost traffic rank and get noticed by the search engines. Find out how to use blogging for optimum results in your marketing campaigns.