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The Merchants of Cool by Douglas Rushkoff

The Merchants of Cool

by Douglas Rushkoff


Title Details

Running Time
55 Min.


Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.

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