I think this is worth a few listens, each from a different perspective. To someone who is seeing how our government is getting more and more egalitarian / socialist / threatening, it's easy to see Schwartz as advocating removing our freedoms (one reviewer found this to be another assault on our freedom). To someone who is wondering why things don't seem to be as good as they used to be when we were younger, Schwartz offers a thoughtful explanation (another reviewer found it hits the nail on the head).

To someone listening with the intent on taking away some thoughts to ponder, you'll find that in abundance.

To someone listening with the intent of learning about marketing in a world of runaway choice, there's a ton to listen to, also.

In other words, even in a talk espousing the idea that too much choice doesn't free us, but rather imprisons us to our own expectations, there are so many choices on how to listen, which ears to put on, which audio / thought lenses to use, it would be easy enough to imprison yourself to a single perspective.

Do yourself a favor and catch this a few times, from different perspectives.

If Mr. Schwartz has a problem with making choices, I am more than capable of making them for him. I find it amusing how the elite have a problem with people having the opportunity to make their own choices. Socialist will not be satisfied until they are in control of all your life decisions. Of course the freedom of choice will not be applicable to them, and they would have the power to enforce their agenda.

Wow! A whole lot said, and so much common, plain to see common sense! Stuff I had been feeling for 10 + years! -- This is a discussion to keep, to share and to LISTEN too!
Charlotte in Santa Rosa CA