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Dan Ariely on Predictably Irrational by Dan Ariely

Dan Ariely on Predictably Irrational

by Dan Ariely


Title Details

Running Time
56 Min.
User Rating
  5.0  Stars Based on 1 rating


Professor Dan Ariely visits Google's Mountain View, CA headquarters to discuss his book "Predictably Irrational: The Hidden Forces That Shape Our Decisions." This event took place on July 1, 2008, as part of the Authors@Google series.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

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Behavioral Economics Turns Reason on Its Head
Reviewer maxine
 June 10, 2014
This video is great because it deals with the concept of behavioral economics. Behavioral Economics is the study of how humans behave in everyday situations and how they predictably act in irrational ways. The author uses a bunch witty examples to bring to life the study of behavioral economics and keeps the audience engaged while dazzling them with clever stories a facts. This is quite an interesting video to watch with a mysterious and intriguing topic.

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