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Chip Heath Summarizes Made to Stick

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Free Resource (#594) - July 1st, 2008
Today's Free Resource

Made to Stick

Check out this talk from the co-author of Made to Stick: Why Some Ideas Survive and Others Die delivered at the Books Inc. bookstore. Author Chip Heath talks about his extensive research into why certain things have stuck with the public as common collective knowledge. He discusses John F. Kennedy's popular goal to put a man on the moon in 10 years, along with a few common falsehoods that have stuck such as "we only use 10% of our brains" and "the Great Wall of China is the only man-made structure you can see from outer space". This lecture is available on streaming video and MP3 download from FORA.tv.

Made to Stick

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Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In "Made to Stick," accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."

Available on MP3 Download.

Listen to a free sample of: Made to Stick

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