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Branding Like a Boss Podcast by Aaron Pierson

Branding Like a Boss Podcast

by Aaron Pierson

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Branding Like A Boss - Do you want to create a disruptive social brand and differentiate your business online? Are you trying to become an authority in your space and build a massive audience? Then this podcast is for you... In this series of episodes I'm (Aaron Pierson) going to go deep in Digital Branding Essentials and much more. This podcast is designed to give you tactical information to apply to your online brand right now!!!


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 Podcast Website:
http://www.aaronpierson.com

  • A Living And Breathing Strategy
    Mon, Mar 13, 2017

    In this episode of Branding LAB I talk with Hillary Frazier about social media strategies, under utilized platforms and how to create more meaningful content for any audience. Hillary's a Social Media Consultant who has worked with some big brands such as Vine, Beats, Gray Agency and many others!

    Connect With Hillary:
    http://www.internetbestfriend.com

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • How to use LEGO to Facilitate Meetings and Workshops
    Mon, Mar 06, 2017

     

     

    On this episode of Branding LAB I talk with Innovation Consultant Sean Blair to talk about facilitating meetings and workshops using the Lego SeriousPlay Method.  If you're into facilitation and strategy this is a great episode! Enjoy ;-)

    SeriousWork on Amazon:
    http://amzn.to/2mfzMMj

    Connect With Sean on Twitter:
    https://twitter.com/ProMeetings

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Leadership, Motivation & Mindset
    Fri, Feb 10, 2017

     

    The coach for coaches is on the show today! In this episode of Branding Lab I talk to Jon Cheplak about leadership, motivation, mindset and much more...

    Hit Up Jon on Facebook:
    https://www.facebook.com/joncheplak

    PLUG CONTENT STRATEGY WORKSHOP:
    http://bit.ly/2jtMIdE

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Building A Personal Brand & Authority Through Self Publishing
    Thu, Jan 26, 2017

    In this episode of Branding Lab I bring back on Jeremy Jones from The Book District to talk about the why self publishing a book is good for building a personal brand and authority in your space.

    Last year my book Brand Dominance soared to best seller in less then 12 hours because of the strategies and process Jeremy helped facilitate during my launch. 

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Managing Your Project & Tasks Effectively
    Tue, Jan 24, 2017

    READ AIDENS FULL ARTICLE 

    CHECK OUT OUR TRELLO BOARD

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Disrupt or be Disrupted
    Fri, Jan 20, 2017

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • The Reason Behind The Purchase
    Thu, Jan 12, 2017

    ¬†I am so stoked to be back here with Douglas Davis and be able to pick his brain on the reason behind the purchase. Author of Creative Strategy and the Business of Design, founder of The Davis Group,¬†professor at New York City College, Douglas wears a lot of hats‚Äďall stylish and functional.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • The Future of the Creative Industry
    Wed, Dec 21, 2016

    ¬†I am so stoked to be here with Douglas Davis and be able to pick his brain on the future of the creative industry. Author of Creative Strategy and the Business of Design, founder of The Davis Group,¬†professor at New York City College, Douglas wears a lot of hats‚Äďall stylish and functional.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Everything is a Remix w/ Chris Do
    Mon, Dec 19, 2016

    You are your brand and your brand is you. Perception is everything. In this episode of Branding LAB with designer, creator, visionary, brand developer, Chris Do, we talk on the value of self representation and brand clarity.

    Get Involved In The Futur Pro Group: GO HERE
    https://www.theskool.co/collections/all

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Kick In The Ass...
    Wed, Dec 14, 2016

    Get Involved In The Futur Pro Group: GO HERE
    https://www.theskool.co/collections/all

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • UX is a Spiritual Practice
    Fri, Dec 09, 2016

    To say that this episode of Branding LAB is entirely different than anything you’ve heard is an understatement. Jose Caballer has made a life in User Experience (UX) design but his approach is anything but typical.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • High, Im your host answering questions...
    Tue, Dec 06, 2016

    In this episode of Branding LAB I answer some of your questions under unique circumstances. I answer questions about risk and setbacks, priorities and building an engaged audience. Even though I'm on pain meds the show must go on!

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Using Feedback Loops to Create Powerful UX
    Tue, Nov 29, 2016

    In this episode of Branding LAB I talk with Google developer expert, fortune 100 consultant, speaker, writer, author and creative, Lukas Ruebbelke. Lukas talks about how measuring the results from a focused feedback loop can only be beneficial. Learning where improvements can be made pushes you ahead and helps you forge the path of least resistance towards bright and shiny success.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Strategies for Personal Brand Consistency w/ Tina Walczak
    Tue, Nov 22, 2016

    In this episode of Branding Lab I talk with Tina Walczak about Strategies for Person Brand Consistency. Thinking with the end in mind isn't always easy but Tina lays out specific strategies on the the process needed to build a personal brand.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Self Awareness & Brand Positioning Exercise
    Tue, Nov 15, 2016

    In this episode we'll be going over a self awareness and brand positioning exercise. This is somewhat of a hands on episode, so grab a notebook and a pen. We'll be exercising the mind getting deep into questions like "What feeds your ultimate goal?" Also, I share a nice anecdote on building my agency with my two partners, Mo Sanchez and Aiden Fishbein.

    We of Vitals Agency are big fans of the E.L.F. (Easy, Lucrative, Fun) business model. I'll describe how we got intentional about this in an effort to ensure we always remained within those ELF bounds. First step, self awareness, second step, strategically position your brand based off the answers you find.

    Listen in for the full walkthrough!

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Success is in Elimination w/ Joshua Smith
    Thu, Nov 10, 2016

    In this episode I welcome Joshua Smith, a friend, colleague, and top 1% world-wide real estate producer. Host of GSD Mode (Get Shit Done Network) He's been a mentor to me over the years and has been instrumentally inspiring to me through some tough times.

    Joshua believes that much of success lies in "elimination" rather than "addition". We talk a lot about simplification, being intentional and aware of what goals are really in-line with your lifestyle vision. He's a productivity rockstar with a laser sharp discipline.

    Listen in for the full (and uber inspiring) life lessons and personal branding strategies from my dude Josh.

     

    Check out Josh:

    www.gsdmode.com

     

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Finding Purpose and Motivation Behind Your Personal Brand
    Tue, Nov 08, 2016

    Finding purpose and motivation sounds a lot easier then it actually is.  Trust me, after years of running in a business I ended up hating; I know now looking back that it wasn't the business that I hated but the lack of clarity, awareness and purpose I had at the time. In this episode of  Branding Lab I share some strategies you can apply to help you find purpose and motivation behind your personal branding.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • Control VS Influence w/ Marty Neumeier
    Thu, Nov 03, 2016

    To kick off the second season of Branding LAB, I sat down with Marty Neumeier, branding veteran, author and in my opinion ‚Äúgenius‚ÄĚ to talk about his expertise and tips on being a pioneer in brand architecture.

    Director of Transformation at Liquid Agency, Marty is the main thought leader for the agency and a prolific author on the art and universe of branding.

    This season will put personal branding under the microscope, so launching with Marty as my first interview was a no-brainer. Personal branding doesn’t necessarily differ from company branding in process per se, which is a common misconception, but as far a intention is concerned…it absolutely does.

     

    ‚ÄúThe principles are the same, it‚Äôs just a matter of scale. But you still have to have the same pieces in place.‚ÄĚ

    - Marty Neumeier

     

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i
    Follow Me on Snapchat: aaronpierson
    Hit me up on twitter:
    @ap_creative
    Hit me up on FB:
    AP Facebook Page
    Visit my website:
    www.aaronpierson.com
    Follow me on twitter and submit a question for a change to win a few book shipped directly to you.

  • Season II Intro / Design for living "qualifiers"
    Mon, Oct 31, 2016

     

    O hey there.  You decided to look at the description of this episode.  Here's some links I though you might find helpful from todays show.  

    In this episode of Branding Lab I'm back with the fire. Season II is officially here and your patience will be rewarded... In this season we are interviewing some incredible guests from across the globe to talk about building a personal branding and creating powerful experiences with your audience and customers. In this episode I also share the a few things that may qualify you to be in the perfect position to create a personal brand. So sit back and enjoy the audio crack...

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 044: Season Finale "I'm A Professional Failure"
    Thu, Jul 07, 2016

    Season Finale of Branding Like A Boss... In this episode I highlight our most popular episodes in Season 1 and share a bit of wisdom from my past and present. It's been an awesome season but it's time to focus! The show will resume in December.

    SAVE 50% on the ACTIVATOR:
    DOMINANCEDISCOUNT  <------ use that code ;-)

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

     

  • 043: Scaling Your Brand W/ Special Guest Aiden Fishbein
    Mon, Jun 27, 2016

    In this episode of Branding Like A Boss Aiden and I talk about scaling your brand with intention and reflection. We talk about the importance of setting clear goals and making sure you don't actually create a monster that consumes your life.

    SAVE 50% on the ACTIVATOR:
    DOMINANCEDISCOUNT  <------ use that code ;-)

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/28Rhg7i

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

    Meg Le Vu Interview:
    http://bit.ly/1TjZV6A

  • 042: Brand Recognition Do's & Don'ts
    Mon, Jun 20, 2016

    In this episode of Branding Like A Boss I read out of my Best Selling "Book Brand Dominance" about Brand Recognition and the do's and don'ts. A conversation about Donald Trump ended up in there just because he was an easy example to use but I would love to hear your thoughts on this. Enjoy the show and don't forget to pick up you copy of Brand Dominance on Amazon for the full story.

     

    SAVE 50% on the ACTIVATOR:
    DOMINANCEDISCOUNT  <------ use that code ;-)

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 041: How To Avoid Brand Disconnect
    Wed, Jun 15, 2016

    In this episode of Branding Like A Boss I answer a listeners question about brand disconnect. Brand disconnect happens when companies don't spend the initial time needed to actually get intentional.  I recommend checking out my free brand audit mini course to help you discover you look, feel, voice and tone before you create your own disconnect. 

    SAVE 50% on the ACTIVATOR:
    DOMINANCEDISCOUNT  <------ use that code ;-)

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 040: Identifying Your Look & Feel In Three Steps
    Mon, Jun 06, 2016

    In this episode of Branding Like A Boss I talk about attracting bigger clients and strategies on how to do that. This is a question that came in from Tracy on Snapchat who reached out to me when I was in London. This is currently a process I'm going through myself and is something I wanted to share with you. Enjoy the strategy!

    SAVE 50% on the ACTIVATOR:
    DOMINANCEDISCOUNT  <------ use that code ;-)

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 039: Attracting Bigger Clients
    Mon, May 30, 2016

    In this episode of Branding Like A Boss I talk about attracting bigger clients and strategies on how to do that. This is a question that came in from Tracy on Snapchat who reached out to me when I was in London. This is currently a process I'm going through myself and is something I wanted to share with you. Enjoy the strategy!

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 038: Aligning Your Brand With Your Customers
    Tue, May 24, 2016

    In this episode of Branding Like A Boss I talk the most important thing everyone entrepreneur needs to be focus on... It's quite simple actually. Aligning your brand with your customers is the one thing so many entrepreneurs forget. This is a recurring theme with clients and people I coach so I had to make episode about just that.

    Get My Best Selling Book "Brand Dominance" on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 037: The Video Guru Behind Grant Cardone's Empire w/ Robert Syslo
    Thu, Apr 28, 2016

    In this episode of Branding Like A Boss I talk to Robert Sysloabout branding with video content and what it takes to work withthe powerhouse Grant Cardone on his Digital BusinessNetwork. 

     

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP FacebookPage

    Visit my website:
    www.aaronpierson.com

  • 036: Jesus Christ - The Ultimate Influencer
    Tue, Apr 26, 2016

    In this episode of Branding Like A Boss I'm joined by Aiden onceagain. We're on the road in Spokane Washington talking about one ofthe greatest influencers of all time. Thats right, we're talkingabout Jesus Christ. The real question you need to ask yourself iswhat would Jesus do...with your business?

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP FacebookPage

    Visit my website:
    www.aaronpierson.com

  • 035: Strategies For Differentiating Yourself With Private Content
    Thu, Apr 21, 2016

    In this episode of Brandling Like A Boss I talk about how making private content can help differentiate your brand and motivate others. This is a method of content creation that I personally use and suggest to anyone who's in a service based business or a business where you have agents working underneath you. Sh*t anyone can apply this strategy to their business...

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 034: DIY Brand Audit
    Mon, Apr 18, 2016

    In this episode of Branding Like A Boss I talk about the importance of a brand audit and why it's so critical not to skip step zero. Year ago I designed a brand audit process and in this episode I talk about how conducting your own brand audit can greatly benefit your business and overall position in your industry. Long story short... Just do it!

    Get My Best Selling Book "Brand Dominance" on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 033: Masterminds & Coaching With Amber Hurdle
    Thu, Apr 14, 2016

    In this episode I finally get a chance to bring one of my dearest colleagues and she-boss Amber Hurdle on the stage. Amber and I met during a mastermind and she was instrumental coaching me through the creation of my Brand ACTIVATOR course, and through a million other "squirrel" distractions. We discuss being a "giver" versus a "taker" in mastermind groups, and throughout this conversation she give great insight into:

    1. How to figure out exactly when you need business coach.
    2. How to get to know, and ultimately pick a business coach.
    3. Setting realistic expectations of a coaching relationship.

    And of course...the myth behind saying "hustle!" and "BOOM!"...saying it over and over will not in fact make you a bazillionaire.

    Hit up my rent-a-partner Amber!

    http://amberhurdle.com/
    Twitter: @amberhurdle
    Bombshell Business Bootcamp: http://amberhurdle.com/tag/bombshell-business-bootcamp/
    Glamour Goals: http://amber-hurdle-coaching-training.teachable.com/courses/glamour-goals

    RESOURCES:

    Alex Barker of "Leadership Dojo" Podcast:
    https://itunes.apple.com/us/podcast/alex-barker/id712266381?mt=2

    The E Myth: Revisited
    http://www.amazon.com/gp/product/B000RO9VJK/ref=dp-kindle-redirect?ie=UTF8&btkr=1
    https://emyth.com/

     

  • 032: Marketing VS Advertising
    Mon, Apr 11, 2016

    In this episode of Branding Like A Boss I talk about the difference between marketing and advertising. It's crazy to me that most people don't know the difference so I had to clear the air. I also go into some strategies on how with this new found understand you can maximize your effectiveness when promoting yourself. Enjoy!

    Get Brand Dominance on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 031: Strategies for a Best-Selling Book Launch with Jeremy Jones
    Wed, Apr 06, 2016

    In this very special episode Aiden and I interview our book-launch mastermind Jeremy Jones. We get into the precise steps I took to write and release an Amazon #1 Best-Selling Book. From the outlining and "golden thread" finding process, all the way through the hustle of launch day (grinding away on the phone), this episode should leave you with the blueprint necessary to write and release a best-seller of your own.

    Jeremy can be hit up at:

    http://yourbookblueprint.com/

    www.thebookdistrict.com

    http://askjeremyjones.com/join-the-book-district/

     

    Get Brand Dominance on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 030: Leveraging Snapchat To Build A Brand
    Mon, Apr 04, 2016

    In this episode of Branding Like A Boss I talk one of my favorite content distribution channels right now,  Snapchat...  I've personally been using Snapchat to build not just build my brand but reinforce it with my audience.  In this episode I share with you the pro's and con's that I've found from personally using the platform.  All and all I think it's an awesome platform for storytelling.

    Get Brand Dominance on Amazon:

    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 029: Identity Design
    Fri, Apr 01, 2016

    In this episode of Branding Like A Boss I talk about Identity Design.  I’ve covered a ton of branding related topics on this show but have never devoted an entire episode to identity design / logo design.  In this episode I talk about the importance of getting intentional before you hire anyone, how much you might pay and all the other important elements to consider before have your identity designed.

    Get Brand Dominance on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 028: Passion & Priorities - Growing Pet Projects in your Spare Time
    Tue, Mar 29, 2016

    In this episode I answer another listener question. @JoeJessal asks, "What's some good ways to build on your "pet project" without consuming too much time? I've got 2 weeks till I leave for Zion to run my 100 mile marathon and have been writing a blog about it for the last 9 months wornsoulsrunning.com (feel free to share) and may want to do something with this down the road but also don't want to invest time that I need to be spending in my business. But one of these days I want to minimize this experience. Coaching, book, etc. So what are some activities I should be doing to keep a little momentum on this project in my 'spare' time?"

     

    Get Brand Dominance on Amazon:
    http://amzn.to/1UiJ4D4

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

    Hit me up on FB:
    AP Facebook Page

    Visit my website:
    www.aaronpierson.com

  • 027: Brand Dominance Book Available on Amazon
    Fri, Mar 25, 2016

    Get Brand Dominance on Amazon:
    http://amzn.to/1UiJ4D4

    Brand Dominance - THE BOOK IS NOW AVAILABLE ON AMAZON! That's right folks you can now go to amazon and grab a copy of a book that's been in the making for 2 years. In this book I outline strategies that I have implemented to help companies go from zero to INC. 500 and beyond. In this episode I talk about the book, some of its contents and a FREE WORKBOOK that you can download to help you maximize your experience when reading Brand Dominance.

    Follow Me on Snapchat: aaronpierson

    Hit me up on twitter:
    @ap_creative 

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  • 026: Three Strategies I Use To Bring In Revenue
    Mon, Mar 21, 2016

    In this episode of Branding Like A Boss I share with you some of my strategies on how I continue to bring in revenue and grow my business. Everyone is in sales weather they know it or not. You're either selling something or being sold and in this episode I talk about three strategies I use to build relationships and close the deal.

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  • 025: Aiden "MegaFishbein" Fishbein - The Systems Superstar Behind the Curtain
    Fri, Mar 18, 2016

    In this episode I finally bring my right hand guy front and center. For any creative solopreneur, there comes a time where execution consistency and production capacity reaches a ceiling. I had two choices: scale back on my creativity and content creation, or bring on a project manager. At the beginning of January I pulled the trigger and brought on Aiden Fishbein.

     

    In this conversation we discuss how to assess the need for organization, a handful of task management tools that we currently use, and the philosophy of "productivity" in general.

     

    Always remember, the best system is the one you use.

     

    SHOW NOTES:

    - Asana: www.asana.com

    - Trello: www.trello.com

    - BaseCamp: www.basecamp.com

    - GRiZ site: http://www.mynameisgriz.com/

    - Goldfish site: http://goldfishlive.com/

     - Dentist Brain Candy Podcast: https://itunes.apple.com/us/podcast/dentist-brain-candy/id1047767086?mt=2

    - MegaFishbein Productivity Post: http://www.megafishbein.com/blog/2016/2/28/tools-for-fools

     

    Follow Me on Snapchat: aaronpierson

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  • 024: Making The Transition From Employee To Entrepreneur
    Wed, Mar 16, 2016

    In this episode of Branding Like A Boss I talk about making the transition from employee to entrepreneur. This is a question I get asked multiple times a week so I decided to turn it into an episode. The secret is MINDSET... But listing for other nuggets...

    To claim this sweet ACTIVATOR offer visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

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  • 023: Branding Features VS Benefits
    Mon, Mar 14, 2016

    In this episode of Branding Like A Boss I talk about the difference between leading with features VS benefits. Branding is all about creating an emotional connection. This is a common mistake I see digital brands making all the time. No need to take notes just follow the instructions and start building stronger relationships.

    To claim this sweet ACTIVATOR offer visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

    Follow Me on Snapchat: aaronpierson

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    @ap_creative 

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  • 022: How To Land The Perfect Clients
    Mon, Mar 07, 2016

    In this episode of Branding Like A Boss I share my my experience and strategies for landing the perfect clients. I also give some insight on how I have managed my time and opportunities to ensure my business is growing in the right direction.

    To claim this sweet ACTIVATOR offer 80% off visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

    Join My Book Launch Team:
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  • 021: Just Being Real
    Mon, Feb 29, 2016

    In this episode of Branding Like A Boss I open up to you a bit... Every entrepreneur struggles with growing pains, time management and a handful of other things. In this episode I talk about what I'm struggling with right now in my business. This is the real shit...

    To claim this sweet ACTIVATOR offer visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

    Join My Book Launch Team:
    http://aaronpierson.com/books/

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  • 020: Getting Started W/ Email Marketing & List Building
    Tue, Feb 23, 2016

    In this episode of Branding Like A Boss I talk about list building and email marketing. I share with you some of my favorite free and paid providers of email marketing services and discuss the features I use to run my digital agency.

    Check out AWEBER HERE

    To claim this sweet ACTIVATOR offer visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

    Join My Book Launch Team:
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    @ap_creative 

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  • 019: Content Distribution Strategies
    Thu, Feb 18, 2016

    In this episode I discuss my content distribution strategies as well as the methods used by some of the largest brands out there. How and why to repurpose all of your content into every form (video, audio, text) allowing your audience to consume it in their method of choice.

    To claim this sweet ACTIVATOR offer visit: www.aaronpierson.com/activator/ and use promo code: BRANDINGLIKEABOSS

     

    Join My Book Launch Team:
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  • 018: Brand Clarity - Disciplines of Highly Motivated Entrepreneurs
    Mon, Feb 15, 2016

    In this episode of Branding Like A Boss I talk about brand clarity and why it's so bloody important.  This is one of the steps I see most entrepreneurs fail to identify early on and it ends up taking them out in the end.  

    Check Out GSD Mode:
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  • 016: Stop Dry Humping Your Brand w/ Emmy Award Winning Director Chris Do & CEO of THE SKOOL, Jose Caballer
    Mon, Feb 08, 2016

    In this episode of Branding Like A Boss I talk with Emmy Award Winning Director and CEO of "Blind", Chris Do & CEO of "The Skool", Jose Caballar. We have a heavy discussion about their brand philosophies and how they've helped hundreds of creatives build their agency through their online school (The Skool). I have been closely following these dudes for over a year now, and every time I tune in to their networks I always leave with something new to apply in my business. THIS IS A MUST LISTEN!!!

     

    Check out The Skool: http://theskoolrocks.com/

    Check out Blind: http://blind.com

     

    Join My Book Launch Team:
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  • 015: Haters Gonna Hate & Ain'ters Gonna Ain't
    Thu, Feb 04, 2016

    In this episode of Branding Like A Boss I talk about haters. I don't talk about what to do about them because thats not important. What I do talk about is what IS important. Also this episode is a little more explicit then usual.

    Join My Book Launch Team:
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  • 017: Should I Separate My Socials?
    Wed, Feb 03, 2016

    @alexiskystina asks: "When do you separate your personal social accounts and business accounts?" She doesn't want to lose any followers, but her social sites and domain all incorporate her full name and personal brand already. I go over some important questions to consider first, on a foundational level, that may answer this question for you.

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  • 014: Offensive Brand Strategies
    Wed, Feb 03, 2016

    Download Business & Brand Cycle Worksheet <-----

    In this episode of Branding Like A Boss I talk about what it takes to play offense in your brand strategy.  There are three things I have applied to my own business that has made a huge impact in the overall growth...  You'll only know if you try to implement them. 

    Join My Book Launch Team:
    http://aaronpierson.com/books/

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    @ap_creative 

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    www.aaronpierson.com

     

  • 013: Q&A: What are your thoughts on re-selling established brands?
    Mon, Feb 01, 2016

    In this episode of Branding Like A Boss I answer a question from a listener. Zach Jackson asked "What are your thoughts on re-selling established brands?"  Check out Zach's Instagram: https://www.instagram.com/Legomanifesto/

     

    ask questions on twitter @ap_creative ;-) 

    Vitals Workshop:
    www.VitalsWorkshop.com

    Join My Book Launch Team:
    http://aaronpierson.com/books/

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    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 012: Q&A: Brand Your Face or Your Icon?
    Wed, Jan 27, 2016

    In this episode of Branding Like A Boss I answer a question from a listener. John Rouda from AGEEKLEADER.COM "As A Podcaster how important is it to put your face out there instead of your icon?" 

    ask questions on twitter @ap_creative ;-) 

    Vitals Workshop:
    www.VitalsWorkshop.com

    Join My Book Launch Team:
    http://aaronpierson.com/books/

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    @ap_creative 

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    www.aaronpierson.com

  • 011: Overcoming The Growing Pains of Personal Branding With Megan Le Vu
    Mon, Jan 25, 2016

    Check out Megan - http://getinthelab.me/

    In this episode of Branding Like A Boss I talk to an amazing boss Megan Le Vu.  Megan is a YouTuber, Podcaster, Speaker and all around bad ass.  We talk about the growing pains she went through as her personal brand evolved and why authenticity is so important!  Plus this is the first interview ever on Branding Like A Boss

    Vitals Workshop:
    www.VitalsWorkshop.com

    Join My Book Launch Team:
    http://aaronpierson.com/books/

    Hit me up on twitter:
    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 010: Maintaining Brand Momentum
    Mon, Jan 18, 2016

    In this episode of Branding Like A Boss I talk about maintaining brand momentum and what to do on those days were you just don't have the hustle... None of us are perfect and days like this happen ofter but you can't pull back!  

    Vitals Workshop:
    www.VitalsWorkshop.com

    Join My Book Launch Team:
    http://aaronpierson.com/books/

    Hit me up on twitter:
    @ap_creative 

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  • 009: PLUG: Vitals Workshop - Branding Digital Entrepreneurs
    Thu, Jan 14, 2016

    Calling on all entrepreneurs, wannapreneurs and cubicle renegades to join our Vitals Workshop to help you define an impactful brand that will allow you to connect with prospects and turn them into loyal customers.

    www.vitalsworkship.com 

  • 008: Why Showing Appreciation Is Good For Your Brand
    Tue, Jan 12, 2016

    |ACTIVATOR| <-------

    In this episode of Branding Like A Boss I talk about why showing appreciation is good for your brand and talk about a few strategies that you can apply today to start getting more referral by showing appreciation.  Enjoy ;-)

    Vitals Workshop:
    www.VitalsWorkshop.com

    Join My Book Launch Team:
    http://aaronpierson.com/books/

    Hit me up on twitter:
    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 007: The Dark Matter Philosophy To Personal Branding - Unintentional Branding Mistakes
    Tue, Jan 05, 2016

    |ACTIVATOR| <-------

    Happy 2016 Bosses! 

    In this episode I share with you my Dark Matter Philosophy On Personal Branding and Unintentional Branding Mistakes I see all to often.  Join My Book Launch Team:
    http://aaronpierson.com/books/

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    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 006: Disruptive Brand Strategies for 2016 & Top Personal Branding Trends of 2015
    Mon, Dec 28, 2015

    |ACTIVATOR| <-------

    In this episode I talk about the Disruptive Brand Strategies you should apply in 2016 PLUS the Top Personal Branding Trends I noticed in 2015... It's a long one :-)

    Also email me at ap@aaronpierson.com for the resource I referred to at the end of the episode :-)

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    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 005: The "C" Word - Brand Consistency
    Thu, Dec 17, 2015

    |ACTIVATOR| <-------

    In this episode I talk about the one thing that I see that takes out more entrepreneurs then anything else; and that is consistency.  DONT STOP OR QUIT!  Consistency is critical.  Also email me at ap@aaronpierson.com for the resource I referred to at the end of the episode :-)

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    @ap_creative 

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    www.aaronpierson.com

  • 004: MUST HAVE Design Assets - Consistent Visuals
    Tue, Dec 08, 2015

    |ACTIVATOR| <-------

    In this episode I talk about what design assets you need to have as a digital entrepreneur. I go over my digital branding checklist and content checklist to give you a guide on what you need to brand yourself online...

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    @ap_creative 

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    www.aaronpierson.com

  • 003: How To Attract Bad Ass Customers By Leveraging Yourself - Authenticity
    Fri, Dec 04, 2015

    |ACTIVATOR| <-------

    In this episode I talk about how to attract bad ass customers by leveraging yourself... Sounds crazy right?  Not really when you think about it.  Authenticity is the one thing no one can steal from you, so use that to our advantage and start attracting the right customer...

    Hit me up on twitter:
    @ap_creative 

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    www.aaronpierson.com

  • 002: Humanizing Your Brand - Telling Your Story
    Wed, Dec 02, 2015

    |ACTIVATOR| <-------

    In this episode I talk about how to humanize your brand and tell your story online.  It's important to paint the right picture online but not mislead your audience.  Build a relationship and identify with your peeps! 

    Hit me up on twitter:
    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 001: How To Create An AVATAR With Facebook - Knowing Your Target Audience
    Wed, Dec 02, 2015

    |ACTIVATOR| <-------

    In this episode I talk about how to create your Ideal Client Profile aka Avatar aka ICP using Facebook.  This stuff is not rocket science but it's absolutely critical to building up your online brand...  Check out the Activator Link above for a comprehensive workbook to help you create your ICP.  Use discount code BOSSDISCOUNT (that's all caps) to save some dough! 

    Hit me up on twitter:
    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

  • 000: Branding Like A Boss Intro
    Tue, Dec 01, 2015

    In this episode I introduce myself as a Boss in the online branding space...  Give you a bit of background on me and my philosophy on digital branding.  

    Hit me up on twitter:
    @ap_creative 

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    AP Facebook Page

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    www.aaronpierson.com

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