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Smarter Online Marketing Podcast by Vickie Siculiano

Smarter Online Marketing Podcast

by Vickie Siculiano

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Welcome to the Smarter Online Marketing Show with your host, Vickie Siculiano, online marketing coach, consultant, and founder of Say WOW Marketing. The Smarter Online Marketing podcast is designed to empower small businesses and entrepreneurs to take charge of their online marketing, resulting in getting more customers and attracting more leads. Listeners will come to understand tips, strategies and tools they can start using immediately to optimize their marketing efforts, including productivity enhancements that include apps and online tools. More info at http://sayWOWmarketing.com.

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Podcast Episodes

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  • Podcasting and SEO: ID3 Tags (3 of 3)
    Tue, Aug 23, 2016

    ID3 Tags are a hidden SEO storage compartment for keywords, unlike your podcast titles and descriptions.  Learn more about ID3 tags and how to boost your podcast SEO.


  • Podcasting and SEO: Podcast Description (2 of 3)
    Tue, Aug 16, 2016

    Your podcast description is a crucial place for you to keyword optimize and be found on not only search engines, but podcast search engines that will serve your amazing content to your listeners’ ears.   Remember, it’s all about being relevant, so use that description to include your keywords.

    Show Notes: http://saywowmarketing.com/episode117

  • SEO and Podcasting - Podcast Titles (1 of 3)
    Tue, Aug 09, 2016

    Podcast Titles are an important piece of the podcasting game.  If you want to be found, you have to use crucial keywords in your title in a certain place.  I'll show you how.

    Show Notes: http://saywowmarketing.com/episode116

  • Facebook Livestream and Online Marketing - 3 Reasons NOT to use
    Tue, Aug 02, 2016

    In this episode, I show you the three main reasons why you should not be using Facebook Livestream for your online marketing, particularly content marketing.


    Episode 115


    Show Notes: http://saywowmarketing.com/episode115

  • Podcasting - How to Build Your Online Brand
    Tue, Jul 26, 2016

    In this episode, I show you how to build your brand and repurpose your content with your podcast, and how to take advantage of the content that you work so hard to produce.



  • Facebook Live Stream Review - Business Pros and Cons
    Sun, Jul 17, 2016

    In this episode, I share my review of using Facebook Livestream for business, and share some of the things to look out for that I found!




  • Facebook Livestream - How to Repurpose for Social Media and Podcast
    Thu, Jul 14, 2016

    In this episode, there is an accompanying video on YouTube, which is repurposed from Facebook LiveStream.  Want to learn more?  This is the audio extracted from that video.

    Check this out on my blog at http://saywowmarketing.com

  • Online Content - 5 Ways to Keep It Growing
    Thu, Jan 14, 2016

    You’ve got to make your content available 24/7 online. Here are 5 ways to build your brand and keep your online content growing.  In this episode, I share with you five easy ways to do just that to keep your brand presence growing.


    Show Notes:


  • Online Marketing in 2016 - My 5 Predictions
    Thu, Dec 31, 2015

    There is no question that social media and how we use the internet will continue to evolve over time, nut 2016 will be more social and interactive than ever before.  Here are my 5 predictions for how online marketing will evolve in 2016.


    Show Notes:


  • Productivity during the Holidays - 5 Ways to Survive
    Wed, Dec 16, 2015

    In this episode, I share 5 ways I stay productive during these crazy holiday times.  They are pretty high tech, and definitely mobile, so hold onto your hats because these might be new tools in your bag for the holiday, too!  Have a good one and enjoy the episode.

    A blog post also accompanies this episode at




  • Where in the World is Vickie Siculiano
    Wed, Dec 02, 2015

    In this episode, I peek in to say hi and share how my life has changed, turning upside down, happier than ever as a new mom.

  • 10 Reasons I'm Rethinking My Business
    Tue, Nov 10, 2015

    In this episode, I share with you 10 ways I'm rethinking my business.  The time comes when inspiration drives you to rethink your strategy, Here are my 10 reasons.



  • 360 Video and Social Media - Diving In
    Tue, Nov 03, 2015

    In this episode, I talk about the latest video technology that's sweeping across social media - 360 video.  I share with you how you can get your audience immersed visually in your brand, and some examples of those doing it right.


    Show Notes:


  • Smartphone Video in Social Media - 5 Tips
    Mon, Oct 26, 2015

    In this episode, I share some of my best tips with you on using smartphone video for your business.  If you are afraid or overwhelmed with smartphone video recording, here are some quick tips you can start using today to get you started and make it super easier, and well, smarter!


  • Slideshare: Go Viral with these 5 Simple Strategies
    Tue, Oct 20, 2015

    In this episode, I share 5 of my simple ways to spice up your powerpoint presentations to get you more shares, likes and embeds.  Wanna know the secret to captivating your audience?  Take a listen...


    Show Notes: http://saywowmarketing.com/episode104

  • Smartphone Success in Social Media: Pope Francis 2015 U.S. Event, My Interview with Joan Conn, WMOF DIgital Diplomat
    Tue, Oct 13, 2015

    It has become really a necessity for your business to have your smartphone wherever you go and to be able to capture your world and share it immediately in social media.  This interview with Joan Conn, a volunteer at the recent Pope Francis 2015 U.S. event for World Meeting of Families, is an expert on how you can do just that, and capture photos and share them immediately in social media, at one of the largest events she's ever experienced.  And she did it successfully...Hear how.



    Show Notes at http://saywowmarketing.com/episode103

  • 1SE - 1 Second Everyday Smartphone App - My New Favorite
    Tue, Oct 06, 2015

    What would you do if I told you that this post would be devoted to enhancing your life, and improving the way you capture your world with your smartphone?  Not just photographs, but actual video clips of every day of your life.


    Show Notes and Video at http://saywowmarketing.com/episode102

  • Micro-Video and Social Media - 5 Ways to Rock it
    Tue, Sep 29, 2015

    In this episode, I share 5 simple and creative ways you can use micro-video to rock your social media.  You will engage and excite people with a format that not everyone is tapping into, and it's super simple.


    Shownotes at http://saywowmarketing.com/episode101

  • Facebook's New Dislike Button - The Real Scoop
    Tue, Sep 22, 2015

    In this episode, I show you the real scoop on the new Facebook dislike button.  In short, don't believe the hype.  Listen to an actual clip of Zuckerberg's actual TownHall response!


    Show Notes:


  • The New iPhone 6s and Smartphone Photography - 6 Ways it Will Rock
    Tue, Sep 15, 2015

    It's here - the future of smartphone photography.  In this episode, I show you 6 ways the new iPhone 6s will rock your smartphone photography world.  And even if you have an Adroid, these features will be coming to your smartphone in the near future, so be prepared!  This episode will be a great primer on features to look for in a smartphone camera.

    Show Notes at:


  • 098 5 Simple Ways to Make Your LinkedIn Profile Really Shine
    Tue, Sep 08, 2015

    LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run - but who YOU are.


    And people do business with PEOPLE, not only brands, so to get you started on adding some WOW to your Linkedin profile, or just snazzing up the LinkedIn profile you already created, let's look at 5 simple things you can do with your LinkedIn profile that you might not have thought of.


    Show Notes:


  • Podcasting Mistakes - 4 Huge Mistakes I Made During Pregnancy and as a New Mom
    Tue, Sep 01, 2015

    In this episode, I get pretty transparent and share my mistakes with you about my approach to this podcast during pregnancy and as a new mom.


    Show notes:


  • 096-What's All the Blab About? Blab 101
    Tue, Aug 25, 2015

    In this episode, I give you a primer on Blab, one of the hottest most talked about new social platforms that uses live video streaming to build and connect with an audience.



  • 095 Periscope and SEO - How to Search Engine Optimize Your Brand
    Tue, Aug 18, 2015

    In this episode, I show you how you can search engine optimize your brand using Periscope, including tips on repurposing that will also save you time and money.



  • 094 Periscope, Presentations and Podcasting - 3 Things I Learned as a Jazz Vocalist
    Tue, Aug 11, 2015

    In this episode, I share 3 critical things I learned as a live performer and jazz vocalist that will help you with your next Periscope broadcast, Powerpoint Presentation and even your podcast.


    Show Notes: http://saywowmarketing.com/episode94

  • 093 Periscope - How to Set Up Your Scope like a Pro
    Tue, Aug 04, 2015

    In this episode, I share with you 10 tips on setting up your Periscope or "scope" like a smartphone photography/video professional.  I show you some of my best tricks behind the scenes in my studio.  This broadcast is featured as a replay at


    The shownotes as well as the video replay of the broadcast for this podcast episode are featured at


  • 092 How to Get Started with Periscope for Your Business
    Tue, Jul 28, 2015

    In this episode, I share how you can tap into Periscope for your business, one of the most exciting new mobile live media platforms.  You can really add incredible value to your brand and be seen in a whole new light by potential customers and build stronger relationships with your social media community.

    Show notes:



  • 091 How to Use Your Smartphone to Take Killer Video for Your Business
    Tue, Jul 21, 2015

    In this episode, I show you how you can create killer video for your business with your smartphone and some basic tools to make it more professional so you can engage your fans in social media and bring in potential new customers.

    Show notes are http://saywowmarketing.com/episode91

  • 090 Interview with Frank Corrado, Owner, Corrados Market, NJ, on Smartphone Photography for Small Business
    Tue, Jul 14, 2015

    In this episode, Frank Corrado shares his passion for photography and how he uses his smartphone for visual marketing for his small business, Corrados Market, to engage his fans and attract more customers.


    Frank is also featured in my best-selling book on Amazon, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers.


    Shownotes at http://saywowmarketing.com/episode90

  • 089 Interview with Michael Downey, Pro Photographer, Head Instructor, Unique Photo
    Tue, Jul 07, 2015

    In this episode, I interview Michael Downey, Pro Photographer and Head Instructor at Unique Photo, for his insights on photography and smartphone photography.  Highlights of this interview are featured in my best-selling book on Amazon, "Visual Marketing Secrets, How to Use Smartphone Photography to Engage Online and Attract More Customers."  The Skype Interview is available on my YouTube channel, and in the show notes at http://saywowmarketing.com/episode89

  • 088 How to Use Your Smartphone to Take the 6 Must-Have Photos for Your Business
    Tue, Jun 30, 2015

    In this episode, I show you how easy it is to how you can use your smartphone to take the 6 photos your business needs for visual marketing online for your business.



  • 087 The Latest Facebook Update to Support Animated GIFs
    Tue, Jun 23, 2015

  • 086 How to Create a Rockstar LinkedIn Profile with a Customized Background Image
    Tue, Jun 16, 2015

    In this episode, I show you a quick way to make your LinkedIn profile stand out above the rest like a rock star with an easy to create LinkedIn Customied Background Image.

    Show Notes:


  • 085 6 Tricks to Write Compelling Headlines
    Tue, Jun 09, 2015

    In this episode, I share some of my favorite ways to write compelling headlines, to drive more traffic to your website, generating more conversions.

    Show Notes at:


  • 084 6 Solid Ways to Combat Negative Online Reviews
    Tue, Jun 02, 2015

    In this episode, I show you 6 solid strategies to combat your negative online reviews, attracting more potential customers while keeping a cool head.


    Show Notes:


  • 083 Book Review: Understanding Social Media by Damian Ryan
    Tue, May 26, 2015

    In this Episode, I review the brand new book, Understanding Social Media, by Damian Ryan. hot off the press.  I share with you some major takeaways in using social media to create a plan for your business that works.

    Show Notes:


  • 082 11 Ways Content Marketing Can Build Your Brand
    Tue, May 19, 2015

    In this episode, I show you 11 ways to effectively use content marketing to build your brand online.


    Show Notes: http://saywowmarketing.com/episode82

  • 081 LinkedIn: 7 Secrets to Success
    Tue, May 12, 2015

    In this episode, I share with you my 7 personal secrets to LinkedIn success that you can use to up your game on LinkedIn.


    Show notes at:


  • 080 3 Ways to Use Yelp for Your Online Marketing
    Tue, May 05, 2015

    In this episode, I show you three ways that you can tap into Yelp for your online marketing, especially to find new customers and to improve your existing customer relationships.

    Show Notes at:


  • 079 Beyond Mobilegeddon - 6 Ways to Make Your Website Mobile-Friendly
    Tue, Apr 28, 2015

    In this episode, I am excited to share with you some of the really important stuff that you need to know about Mobilegeddon, and 6 easy ways to get your website mobile-friendly.

    Show Notes at http://saywowmarketing.com/episode79

  • 078 9 Steps to Successful Online Rebranding
    Tue, Apr 21, 2015

    In this episode, I share the 9 steps to successful online rebranding for your company, including interviewing your key stakeholders, redesign and a successful prelaunch and launch.


    Show Notes at


  • 077 How to Create an Awesome Online Media Kit
    Tue, Apr 14, 2015

    In this episode, I show you the elements needed for a successful online media kit and some super examples to get you started.


    Show notes at :  http://saywowmarketing.com/episode77

  • 076 5 Ways to Optimize and SEO Your Twitter Account
    Tue, Apr 07, 2015

    In this episode I show you 5 simple ways tonot only optimize the content you share on Twitter, but how to SEO your Twitter profile to be found by tweeps who are looking for your content!


    Show Notes at:


  • 075 3 Major Facebook Updates and What it Means For Your Business
    Tue, Mar 31, 2015

    In this episode, I share 3 major Facebook updates for business, from the recent F8 Facebook developers conference, and what it means for your business.

    Show notes at:


  • 074 5 Favorite Productivity Apps That I Can't Live Without!
    Tue, Mar 24, 2015

    In this episode, I share my 5 favorite productivity apps with you that I can't live without.  All are available on iPhone, Android and Windows phones.  Enjoy!



  • 073 7 Reasons Your Smartphone Photos Might Suck (And How You Can Improve Them for Social Media)
    Tue, Mar 17, 2015

    In this episode I show you how you can dramatically improve your smartphone photography for your business with some tips and tricks you can start using today.  These are tips I've learned from professional photographers that work time and time again, with nothing more than your smartphone camera!


    Show Notes:


  • 072 4 Tips on SEO - How to Better Understand User Intent for More Traffic
    Tue, Mar 10, 2015

    In this episode, I share 4 powerful tips with you on improving your SEO by understanding your user intent.  This will help you drive more traffic, and have more engagement in social media.


  • 071 The Art of the Start 2.0 by Guy Kawasaki | My Book Review and Takeaways
    Sat, Mar 07, 2015

    In this episode, I share my book review of The Art of the Start 2.0 by Guy Kawasaki, and key takeaways.  I really enjoyed reading this book about entrepreneurship and you'll find out what I enjoyed most in this podcast - shownotes at http://saywowmarketing.com/episode71

    Buy the book at http://saywowmarketing.com/artofthestart

  • 070 Book Review - The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, My Key Takeaways
    Tue, Mar 03, 2015

    In this episode, I give you my book review of The Art of Social Media by Guy Kawasaki and Peg FitzPatrick.  I share some of my key takeaways from the book, and how you can use it to rock it in social media!

    Get the book: http://saywowmarketing.com/artofsocial

    Show Notes at: http://saywowmarketing.com/episode70

  • 069 Slideshare - 5 Ways to Power Up Your Presence for More Impact
    Tue, Feb 24, 2015

    In this episode, I share 5 ways to power up your presence on Slideshare, one of the hottest social media platforms for professional presentations.  I'm in the top 5% of the most viewed presentations on Slideshare, so let me help you get noticed, too!

    Show Notes at:


  • 068 The 8 Social Media Accounts Your Business Must Have
    Tue, Feb 17, 2015

    In this episode, find out the 8 social media accounts your business must have...and they're all free - yours for the taking!  Get your business to be found online and in social media.  With tips and tricks for setting up each one.


    Show notes at:


  • 067 LinkedIn - 5 Key Strategies to Build Your Personal Brand
    Tue, Feb 10, 2015

    In this episode, I share my 5 key strtaegies to help you build your online personal brand on LinkedIn.  Using SEO and some other tips to optimize your LinkedIn presence, check out these 5 tips and leave a comment for me if you have any questions at


  • 066 10 Simple Ways to Add Impact to Your Social Media with Visual Marketing
    Tue, Feb 03, 2015

    In this episode, you will near 10 really neat and simple ways to include visual marketing and imagery in your social media.  Knock it out of the park with visuals and stand out above everyone else just doing it the same old text-only way!  Great stuff in this episode, AND resources, too.

    Show notes at:


  • 065 Lessons Learned in Online Marketing | Why I'm Back to Social Media
    Fri, Jan 30, 2015

    In this episode, I share 3 rookie mistakes I made in online marketing, and why I'm getting back to basics with social media.  And I share with you one of my most exciting projects yet, creating my own online course.  And I need your help!  What are your most burning questions in social media?  Post your question at


  • 064 How to SEO Your Title Tags - 9 Rules | Search Engine Optimization
    Tue, Jan 27, 2015

    In this episode, I share 9 rules that you must follow to improve your search engine rankings on your online content, especially your blog posts.  Follow these fules and come up with a plan that will help you stay consistent and rank higher.

    Show Notes at http://saywowmarketing.com/episode64

  • 063 5 Secret Facebook Tricks That Will Save You Time
    Tue, Jan 20, 2015

    In this episode, I give you 5 secret Facebook tricks that will make you a Facebook Power User for your business or brand,saving you time and money!

    Show Notes At:


  • 062 Your LinkedIn Profile - 5 Secrets to Visual Marketing to Make Your LinkedIn Profile Stand Out
    Mon, Jan 12, 2015

    In this episode, you will learn 5 secrets to make your LinkedIn profile really pop and stand out among the millions of YouTube users.  I will show you how to use visual marketing to really catch your profile visitor's eye.

    Show notes including resources and links are at:


  • 061 Go Viral with Snackable Content - The Key to Engagement
    Tue, Jan 06, 2015

    In this episode, you will learn one of the most valuable keys to engagement, creating snackable content.  I share ideas with you on how you can create your own snackable, shareable, engaging content by repurposing and refining your current content.

    Show notes at:


  • 060 8 Ways to Repurpose Content for Online Marketing
    Tue, Dec 30, 2014

    In this episode, I share with you 8 ways to get a jump start on your online marketing with content repurposing.  I show you some really neat tricks that I've used over the years to keep from spinning my wheels and producing some new and awesome content in no time!


  • 059 How to Make Awesome Social Media Graphics with Canva (For Free!)
    Tue, Dec 23, 2014

    In this episode, I show you how you can make awesome social media graphics with a free online design tool, Canva.  Canva is awesome because even if you're not a designer (like I am certainly not!), you can use their pre-made templates to create your own graphics that make you look like a rock star without even going to design school.  Even better, Canva knows all of the different dimensions needed for all of the different social media platforms, so you'll never have to guess again!


    Show notes at http://saywowmarketing.com/episode59

  • 058 How to Use Analytics to Optimize Your Online Marketing
    Tue, Dec 16, 2014

    In this episode, I cover the various analytics platforms that can help you create smarter online marketing.  If you look at what is working and what is not, you can better understand what your audience wants more of.


  • 057 My 3 Secret Tools for Accomplishing Your Goals in 2015
    Tue, Dec 09, 2014

    In this episode, I show you three tools that I use to accomplish my goals, and I share them with you so that you can accomplish your amazing goals for 2015.  I have used these techniques successfully year after year and each year I accomplish more and more.  Maybe now you can do the same with these great tools and techniques, too.

    The show notes are at:


  • 056 Interview with Ken Theriot on How to Improve Your Home Audio Recording on a Budget
    Tue, Dec 02, 2014

    this episode, you will learn some amazing tips and tricks on how to improve your home audio recording on a budget for your podcasting, voice over recording, or your video marketing.  This interview contains the bare basics you need to set up your own home studio.  Ken Theriot is an audio expert and owner of http://Homebrewaudio.com, a website devoted to helping voice-over and internet business owners learn how to record video narrations, podcasts and more.


    The video, shownotes and free pdf download from Homebrewaudio is available at http://saywowmarketing.com/episode56 .

  • 055 Interview with Memma Hough on Web Copywriting
    Tue, Nov 25, 2014

    In this episode, I interview web copywriting expert, Memma Hough, who will show you the basic elements you need to include in your web copywriting to attract more customers to your business and website.  We also discuss SEO and other web copywriting elements you must include.

    This podcast was recorded as a video on YouTube.

    Show notes and video at http://saywowmarketing.com/episode55

  • 054 How I Use Google Drive for Mad Content Creation
    Tue, Nov 18, 2014

    In this episode, I peel back the curtains and show you how I use Google Drive for creating mad content.  It is my content creation factory, and you can do it, too, whereever you are, in the cloud.  Google Drive is a real life saver for me and in this episode, I share some of the tools and techniques I use so you can get going with your own content creation machine today!


    Show notes are at http://saywowmarketing.com/episode54

  • 053 Dina Eisenberg, Fiverr Expert - Harness the Power of Fiverr.com
    Tue, Nov 11, 2014

    In this episode, you will learn how to harness the power of Fiverr.com for your business, when I interview Fiverr expert, Dina Eisenberg, JD.   This live google hangout is also available on my Youtube channel, http://youtube/saywowmarketing.

    Video on YouTube and Show notes:


  • 052 How to SEO Your Images and Photos to Attract More Customers
    Tue, Nov 04, 2014

    In this episode, I show you the eight key elements that you must know to efficiently search engine optimize your images and photos for the web.  A must for successful online visual marketing!


    See the show notes at http://saywowmarketing.com/episode52

  • 051 Podcast Home Studio On a Budget - 10 Tips
    Tue, Oct 28, 2014

    In this episode, I share my 10 tips on how you can create your own podcast home studio on a budget.  For links to the gear, check out the show notes at http://saywowmarketing/episode51.

  • 050 Smartphone Video for Marketing Your Business
    Tue, Oct 21, 2014

    In this episode, I show you how smartphone video can be used effectively for marketing your business.  You don't have to be a professional videographer to produce great content with nothing more than your smartphone.  And YouTube, of course.

  • 049 The Deadly Sins of Blogging Automation
    Tue, Oct 14, 2014

    In this episode, I discuss the deadly sins to avoid with blogging automation and ahy automation is good, to a point.  This spisode will share my own stories and experiences, both good and bad, with blogging automation and some of the plug-ins that I use to do so.


    This episode can be found at http://saywowmarketing.com/episode49

  • 048 Smartphone Photography for Business - Visual Marketing Secrets | Book Launch and What to Expect
    Mon, Oct 06, 2014

    In this episode, I give you some background on my book, Visual Marketing Secrets, How to Use Smartphone Photography to Engage Online and Attract More Customers.  You will learn what you can expect to learn for your business in the book with the help of my visual marketing and photography experts, including Matthew Sweetwood, President of Unique Photo, Michael Downey, Head Photography Instructor at Unique Photo, Lou Manna, World-Renowned Food Photography Expert, Frank Corrado, Photographer and Business Owner, Sue B. Zimmerman, Instagram Expert, and Nicole Tate, Smartphone Video Expert.

    The book launches on Tuesday, October 7, 2014, and you can always grab a sneak peek on my website of Chapter 2, Marketing Photos, by signing up for my e-mail at http://saywowmarketing.com/email.

    This episode can be found on my website at http://saywowmarketing.com/episode48

  • 047 The 5 Key Steps to Write And Launch Your Own Book
    Tue, Sep 30, 2014

    In this episode, I show you the 5 key steps I used to write and launch my own book, and you can use to self publish your own content.  Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers will launch on Amazon on October 7, 2014.  How did I get there?  There were quite a few steps in the process, and in this episode I break down the five most important steps I used to write and launch my own book.

    This episode and the show notes can be found at http://saywowmarketing.com/episode47.

  • 046 How the Latest iPhone Update Takes Your Photography to a New Level
    Mon, Sep 22, 2014

    In this episode, I show you the latest updates to the native camera app with the new IOS8 update to iPhone (and iPad).  I discuss the camera updates as well as some really cool editing features that give you the added benefit of added features to your smartphone to take your photography to a whole new level, without having to invest in an entirely new device.

    You can also sign up for my email list at http://saywowmarketing.com/freebook to receive a free copy of my book Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract New Customers (available for a limited time during book launch).

    Find this episode at http://saywowmarketing.com/episode46.

  • 045 Create Professional Graphics for Your Business with Canva
    Mon, Sep 15, 2014

    In this episode, I show you how you can create your own business graphics like a professional designer with an amazing online tool called Canva.  It will save you alot of time and money, and can even be free.  Find out more on my website at http://saywowmarketing.com/episode45.

  • 044 How to Start a Podcast - My Story and Advice
    Mon, Sep 08, 2014

    In this episode, I share my 5 key tips to starting your own podcast.  Think you've got what it takes?  Listen to my story and learn how you, too, can podcast like a boss.  I share my favorite podcasters in this episode, including Pat Flynn, John Lee Dumas, Amy Porterfield, Michael Hyatt and more.  There is a video I also created for this (separate audio!) at http://saywowmarketing.com/episode44

  • 043 Visual Marketing Google Hangout with Alicia Dunams
    Thu, Sep 04, 2014

    In this episode, I share a recent Google Hangout appearance with Alicia Dunams on Visual Marketing for Business.  I created this montage of my input on smartphone photography for business at the event.  The entire video is available on my website at http://sayWOWmarketing.com, as well as the entire google hangout (over 1 hour).

  • 042 Eight Must-Have Apps for Visual Marketing - Smartphone Photography for Business
    Thu, Aug 28, 2014

    In this podcast, you will get an idea of some apps to start with for visual marketing.  We’re not always on a desktop to create content, and having an app always there whenever you need it presents an amazing opportunity for you to keep your brand ever-present.

    But how do you create some of these amazing visuals?  Look, I’m not a designer in the least.  I love to create content, and I know that visual content is where it’s at right now.  That’s why I wrote a book on it.  (More on that at the end of this post on my soon to be released book, Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers.)

    So in this presentation, I go over some of my absolute favorite apps that I have been using regularly for my own marketing, and really work to build and engage an audience.

    Show Notes at http://saywowmarketing.com/episode42

  • 041 The Perfect Marketing Selfie - 10 Tips - Smartphone Photography for Business
    Wed, Aug 20, 2014

    How to Create the Perfect Marketing Selfie with Your Smartphone (Visual Marketing)


    In this podcast, I share 10 secrets to creating the perfect marketing selfie that you can use for your business to attract more customers and to create engagement online.  There is also a video and slide presentation for you on slideshare.  See http://saywowmarketing.com/episode40

  • 040 Mike Michalowicz Interview -Profit First
    Tue, Aug 12, 2014

    I interview Mike Michalowicz on his new book, Profit First.  This two time best-selling author is high-energy with tons of valuable information for all entrepreneurs and small businesses.  Full Skype interview available on YouTube!

    For the podcast and free download of 5 chapters of Profit First, check out http://saywowmarketing.com/episode40

    Video also at: http://youtu.be/Ep0U9rqYwiw

  • 039 6 Photos Your Business Needs - Smartphone Photography
    Tue, Aug 05, 2014

    This podcast is a presentation, where I show you the six photos your business needs that you can start taking with your smartphone today.  This means more engagement and more customers for your business!

    See this post for links to the presentation and video:



    You can also see the presentation at:



    You can see the video at:



    Sign up for my e-mail newsletter at http://sayWOWMarketing.com for even more tips and tricks delivered right to your inbox!

  • 038 Visual Marketing Secrets | Google Hangout with Alicia Dunams Recap
    Fri, Aug 01, 2014

    In this episode, you will hear my recap of yesterday's Google Hangout on Visual Marketing for Business with Alicia Dunams.  I was a featured expert on visual marketing, and wanted to share some tips and tricks with you for your business on visual marketing.  A video replay of the event is availalble on my blog at http://saywowmarketing.com/episode38.  A video of my behind the scenes tour of my studio and how I set up for the Google Hangout is also on this blog post.  Please post any comments or questions you may have about visual marketing - love to hear from you!


  • 037 Nicole Tate Interview On Smartphone Video for Business
    Wed, Jul 16, 2014

     I interview Nicole Tate, Founder of Media In Action, and expert of smartphone video and social media for business.  Video also available on YouTube and on saywowmarketing.com.  This interview will be featured in my upcoming book, Visual Marketing Secrets: How to Attract More Clients and Engage Online.


  • 036 Lou Manna Interview - Smartphone Food Photography -
    Fri, Jul 11, 2014

    In this episode I interview world-renowned food photographer, Lou Manna, for his advice on smartphone food photography.  He offers some great tips on composition, lighting and more, a must for every smartphone owned who has ever taken a photo of their meal!  This interview will be featured as a bonus chapter in Visual Marketing Secrets: How to Use Smartphone Photography to Attract Clients and Engage Online.

  • 035 Instagram Video for Business Q4 | Sue B. Zimmerman
    Tue, Jul 01, 2014

    Learn all about videos for your business you can create with Instagram in Question 4 of my Sue B. Zimmerman Interview.  Use them for your visual marketing and SEO.

  • 034 Instagram Apps for Business Q3 | Sue B. Zimmerman
    Tue, Jul 01, 2014

    Learn all about apps your business can use on Instagram in Question 3 of my Sue B. Zimmerman Interview. Make them part of your marketing strategy.

  • 033 Hashtags for Business Q2 | Sue B. Zimmerman Interview on Instagram Marketing
    Tue, Jun 24, 2014

    In this episode, I interview Sue B. Zimmerman on her expertise in Instagram Marketing.  This is Question 2 of 6.

  • 032 Instagram for Business Q1 | Sue B. Zimmerman Interview
    Tue, Jun 24, 2014

    In this episode, I interview Sue B. Zimmerman on her expertise in Instagram Marketing.  This is Question 1 of 6.

  • 031 Instagram Marketing - Sue B. Zimmerman Interview
    Sun, Jun 22, 2014

    In this episode, I interview Sue B. Zimmerman, Better known at the Instagram Expert, a social media whiz who shares how small businesses and entrepreneurs can take advantage of the growing social media platform, and some powerful tips and tricks you can start using today.

    Video available at

    Transcript, show notes and resources available at

  • 030 Emma Burford, Publisher, Entrepreneur, Business Rocks Digital Magazine
    Tue, Jun 17, 2014

    In this episode, I interview Emma Burford, publisher of the up and coming Digital Magazine Business Rocks, which celebrates female entrepreneurs on this new digital very visual and engaging platform.

    There is also a video that accompanies this podcast, which will be uploaded shortly to kttp://saywowmarketing.com/episode30 for viewing.

  • 029 How to Add a Branding Intro on YouTube
    Thu, Jun 05, 2014

    In this episode, I show you how to easily add a branding intro to your YouTube videos to look really professional and consistent for your viewers.  I also show you 2 ways you can have them created cost effectively - one for only 5 dollars!
    The video that accompanies this is in this episode on my blog, at http://saywowmarketing.com/29.

    Sign up for my e-mail newsletter at http://sayWOWMarketing.com for even more tips and tricks delivered right to your inbox!

  • 028 Podcasting and Productivity - Pat Flynn Interviews Tim Ferris - Amazing!
    Sun, May 25, 2014

    In this episode, I am going to try the unconventional and do a podcast about a podcast that really moved me on my car ride this morning, Smart Passive Income Episode #110 with Pat Flynn, who interviews Tim Ferris in Podcasting and Productivity.  I highly recommend you check it out, and thank you for listening to my thoughts today on why this episode moved me so much...because I am on the right track!  And I want to share how I do some of the things Tim and Pat recommend about productivity, particularly on journaling and creating content.  Just do it!  Practice and experiment, and get it right, but get those thoughts out first, every day.  Thanks for listening!

    Check out the show notes at http://saywowmarketing.com/28

  • 027 Checklists - How to Be More Productive
    Wed, May 21, 2014

    In this episode, I talk about how I use checklists in my business to be more productive, a great book that is a resource for many, by author Atul Gawande, The Checklist Manifesto, and my favorite app for checklists that I use every day to be more productive and could not live without!  I hope this episode inspires you to use checklists to be more productive in not only your business, but your personal life!

  • 026 Andreea Ayers Interview - How to Get Free Publicity for Your Business
    Tue, May 13, 2014

    Andreea Ayers, Publicity Expert and successful entrepreneur, shows you how you can get free publicity for your business.  And this isn't the local media small fry stuff, we're talking national media attention!  Tune in...

  • 025 Keyword Research Tool - How to use the Free Keyword Planner
    Tue, May 06, 2014

    Learn how to use the Google Keyword Research Tool to do in depth keyword research on your keyword phrases so you can rank better on Google. This step in crucial for search engine optimization. Which means people will find you more when they are searching for solutions to their problems. Which means more business!

    There is also a video tutorial that accompanies this podcast on youtube - it's also in the show notes at http://saywowmarketing.com/episode-25

  • 024 The Future of Google Plus - Vic Gundotra Steps Down
    Mon, Apr 28, 2014

    In this podcast, I talk about the recent departure of Vig Gundotra from Google+, and what it means for the future of Google+. Google+ has had some problems over the years, and I discuss some of the problems I’ve had with fully integrating Google+ into my lifestyle. And I’m curious to hear what yours have been.

    Video available at http://saywowmarketing.com.

  • 023 How to Add Video to Your LinkedIn Profile - LinkedIn Optimization
    Mon, Apr 28, 2014

    Learn how to make your LinkedIn profile really stand out from the crowd, by adding one of the most engaging pieces of content you can include: video.  And it's totally free!

    Video at http://youtu.be/1fh8RW_B4BM

  • 022 Hani Mourra Interview - Easy Online Video Tips
    Mon, Apr 21, 2014

    In this episode, I interview Hani Mourra, Founder of Easy Online Video Tips and Software Engineer.  He speaks about the latest innovations in video marketing.  Entire view appears on YouTube at http://youtu.be/XydV6L17t64 and at http://saywowmarketing.com

  • 021 Work Flow Management with Vickie Siculiano
    Wed, Apr 16, 2014

    Work flow management is necessary for every business.  In this episode, I share with you how I use work flow management and optimizing processes for my business, and discuss how it affects every area of your business.  Before you can bring on anyone on board to help you, you have to get the kinks out first.

  • 020 Words of Inspiration, Matthew Sweetwood, President of Unique Photo, Interview
    Mon, Apr 14, 2014

    Matthew Sweetwood, President of Unique Photo, offers words of inspiration and talks about some of his favorite photographers, who serve as inspiration for him.

    This video interview is also available for viewing at http://saywowmarketing.com and on YouTube at http://youtu.be/mBQLJWv_DkY

  • 019 Upcoming Unique Photo Projects - Matthew Sweetwood Interview
    Mon, Apr 14, 2014

    Matthew Sweetwood, President of Unique Photo, shares some exciting upcoming Unique Photo projects, including a high quality professional photobook product offering.

    This video interview is available for viewing on my blog at http://saywowmarketing.com, or on YouTube at http://youtu.be/PS-vwHGxW2o

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