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Traffic and Leads Podcast

Traffic and Leads Podcast

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One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen in if you're ready to generate more traffic and leads for your small business.


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http://www.blubrry.com/traffic_and_leads/

  • Facebook Marketing for Local Business
    Mon, May 21, 2018


    Dr. Ben Adkins is our special guest on today's episode of Traffic and Leads Podcast. Ben started the very popular company, Closers Cafe—an agency that specializes in local Facebook marketing, and bringing in traffic and leads to local businesses. Together, Ben and I discuss the ways how marketing can differ if you’re a traditional storefront looking to reach a local audience, and how online marketing works on Facebook for an audience designed for said small business. Let’s jump in!

    IN THIS EPISODE YOU WILL LEARN:

    • All about who Ben is, and how he got started. Originally, Ben started out as a chiropractor, and though he was very smart, he built in no money for marketing his business. Panicking, he turned to Facebook and started using it heavily for advertisements, and within 6 months, his business was competing with some of the most established doctors in town! The rest is history! Through his start, Ben had other businesses coming to him and asking for help with their own marketing, and Closers Cafe was born.
    • Ben talks to us about what they do at Closers Cafe, explaining that they help businesses leverage Facebook (and Google) to have a bigger presence online, making it look like they’re actually something going on with the business even when there’s not, as well as bringing in new leads through the front door. The most important thing he does is spend his days helping very smart people who have little time for marketing get their start.
    • Ben then talks to us about the process of running ads for a brick and mortar local businesses as opposed to advertising for something nation or worldwide, explaining that they’re very different. When you’re handling a national company, you can niche down by interest. However, with local businesses, you don’t have that luxury, and you have to do what Ben likes to call ‘filter by the ad’. Through this process, instead of filtering by the audience, you have to think about the core people you’re targeting.
    • Ben also explains to us that, when creating these ad filters, you should implement a ‘jaw-dropping offer’. He explains this as something that, if people saw it, would have to do a double take because they can’t believe it’s being given away for free, or at an at a very low price. Ben adds on that the key to filtering by the ad is getting good at using the offer and creating the ad because you don’t have much to work with in terms of interest targeting.
    • Ben then moves on to explain that offering free content works wonderfully for these brick and mortar businesses. He tells us that, by going for an audience that’s outside of the realm of Groupon, you’re getting a more committed deal. With free content, the core thing you have to do is make sure that there’s a funnel inside of the practice/business that’s going to take those people and make a large majority of them come back! Through this method, Ben himself sees a 60 - 70% turn over rate with offers that give discounted services after a free trial. And, to most small businesses, having a customer come through the door twice is considered a success. Ben leaves that with a very important notion: you have to make absolutely sure that this business is set up to close the deal once the ad has done its work. Otherwise, fall through is possible.
    • Ben and I discuss the number of people needed in a town to make these strategies effective, and Ben explains that in a town of merely 20,000, he’s seen amazing success! The jaw-dropping over not only gets people to engage with the business, but to also share that same offer across social media—and through word of mouth—really putting it to good use.
    • Ben also talks to us about the importance of follow up, especially for a traditional storefront. In order to ensure that people are going to walk back through the door after their initial engagement, you must make sure you have a strong follow-up—whether that be through phone calls or e-mails. Ben gives us examples of how well this works for his clients, and how it can work for you, too. Overall, though, you want to have a healthy blend of technology, as well as real human interaction.
    • Ben discusses with us his content strategy outside of paid advertisements, stating that the core thing he does to help businesses (and how he makes a lot of his income for the agency) relies on helping businesses look like they’re active, and to help educate people. When someone searches a business by name, they look for a website, first. However, people often use the Facebook search function to find local businesses in their town, and if the page they find is inactive, it’s bad news for business.
    • From there, Ben explains why that’s a key component of his work, and why frequent posting on social media is a good idea. In relation to content shared as well, Ben encourages people to share content that relates to educating people about things in the business that would interest them. And, additionally, never be afraid of showing people your growth.

  • Hire Top Freelancers Online
    Mon, May 14, 2018


    Nathan Hirsch is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of FreeeUp. FreeeUp is a marketplace for freelancers where you can get in touch with someone within a matter of minutes to do the best job at the right price—talks with us about how he came up with this idea, and how exactly the entire process works.

    IN THIS EPISODE YOU WILL LEARN:

    • Who Nathan Hirsch is, and what his company is all about. FreeeUP—yes, free with three e’s!—is an online marketplace for freelancers to submit their work. Hundreds of applications are fielded every week, but Nathan only approves the top 1% of them to go through. With this contract already in place, it’s easier for companies to reach out to them in order to find the perfect writer for the job they need to be done, thus eliminating the process in between!
    • Nathan explains to us the process in which they go through applications, stating that 99 out of every 100 applications received are rejected. The ones that go through are vetted intensely on their skill, attitude, and communications. The company wants to make sure that not only are they talented, but that they’re also passionate, caring, possessing a good attitude, and can communicate with contractors at a high level.
    • Once these applications are accepted, it’s all about speed. Nathan states that the average business owner doesn’t have time for this process anymore, and tends to need things faster. So, in order to use this website, you need to simply put in a request to the site, and they’ll find and connect you with someone as soon as possible! To ensure that you’re getting the fastest wait times, FreeeUp also have a 24/7 support service in place, to make sure things are done quickly and efficiently.
    • Nathan talks with us about the price of a freelancer from his website, and he knows that they tend to be a little more expensive than others. However, this is because of the high level of people that they’ve hired—they don’t let non-experienced workers into the marketplace, so you’re paying market price for what someone of their level would normally cost. Overall, he says the average price can fluctuate between $5/hour, to $50/hour.
    • Nathan then talks to us about remote workers, and why it’s seemingly better to find work online as opposed to hiring from within your area. If you’re trying to reach out locally, other businesses are surely doing the same thing. By reaching out to remote workers online, you’re opening up access from all around the world, and so many different industries and people that you, otherwise, would be cutting yourself off from. These people are specialists, and people who don’t have to be brought in full time in order to get the job done. You can pick and choose what’s best for your business, which also makes it ideal.
    • Additionally, Nathan explains that the supply for remote workers is already quite large, with its numbers growing every year. In fact, in 5 - 10 years, Nathan predicts that over 50% of people will be working remotely, or hired remotely. So, if you’re a business and you’re not utilizing the power of these people, it’s apparent that you’re missing out!
    • Nathan gives us some tips on hiring people remotely, explaining that the best way to get a good start is to set expectations and communication standards up front. That way, when you’re getting through the process of finding out who will work and who won’t, you can erase some otherwise cloudy middle ground from the get-go. It’s also wise to set down how you want to work, and typically surround yourself with like-minded people in order to get the most amount of work done at a pace that works for everyone involved on the project.
    • Nathan explains to us the way that company culture can grow and foster with remote workers, saying that it’s easier to really build those bonds by not being in an office together. When you’re in cubicles, you’re seeing these people all day, nearly every day of the week, and emotions can fester very quickly in that setting. Remotely, you can focus on your job, and worry about personal issues later.
    • Lastly, Nathan explains to us that the key to your success is in defining what your company culture is, and sticking to your guns once you’ve found what works for you. Turnover issues, though they rarely exist, can be fixed by utilizing this concept. Additionally, being able to take the time and listen to the feedback you’re given by your employees is extremely crucial. With that, you can apply those changes to your business, and also yourself, as a business owner.

  • How to Get More Blog Traffic
    Mon, May 07, 2018


    Benjamin Dell is our special guest on today's episode of Traffic and Leads Podcast. He's Founder and CEO of the company MissingLettr—a software that takes long-form blog posts and turns them into social media snippets. Today, he is here to tell you all about how his software works, as well as tips and tricks for getting your marketing ideas out of your head and into reality. Let’s get started!

    IN THIS EPISODE YOU WILL LEARN:

    • Who Benjamin Dell is, and what MissingLettr can offer. A marketing information company, MissingLettr works to turn blog posts into social media snippets that are sent out over a span of 12 months. With these snippets, the company works to drive traffic back to the blog post in order to generate extra leads, sales, or whatever you’re trying to do with the website. Ben explains that the snippets they create are sequences and ready to go—all you have to do is review and set them to post!
    • Ben explains how the software creates these snippets, stating that it takes basic cues on the text itself. Say, if there’s a font that’s bolded, or if there are headers to bounce off of, the software can catch onto those things that give good suggestions on the high-value content. This sequence gets progressively more complex, however, as they start learning the style of writing/proximity to certain things, and it’s—of course—forever evolving.
    • Ben also talks with us about his other passion, which involves startups, and getting clients. He explains that it’s a lot of fun in the early days of launching first ideas, and he loves exploring ways that product can be put into the market. Because having the idea is only the first part, of course—marketing it successfully is another component entirely.
    • On explaining how to get more clients, Ben admits that there’s no silver bullet to guarantee success. From his perspective, it’s about taking stock and looking at the opportunities that present themselves when you when you start thinking about your marketplace, how you sit within it, and who your customers are. You need to take time to think about these factors, first, and how they’re going to help you before pushing forward. He uses his own company as an example for this theory.
    • Overall, Ben suggests that before you try the things that books tell you to do—a certain kind of advertising, maybe— just take a second to think about who you already have at your disposal that you might be able to get some opportunity out of. For example, Ben still uses customers of MissingLettr as guests bloggers on their blogging page! Reaching out to them improved their relationship, as well as gave him a new opportunity for finding work.
    • Ben offers advice for people looking for help on their own startups, stating that it’s best to get something out early and to get people to validate it as soon as possible. Your hypothesis is only as good as what it seems in your head—by getting it onto the market base (even if it’s only one customer), you’ll get advice and feedback that’s going to be far more valuable than any sort of back and forth you have with yourself. It’s only when you take the idea off the paper and put it into the world that you find any worth to it.
    • Ben gives us his three common principles for creating content: first and foremost, you have to make sure that your content remains the key. By writing great, long-form content, you’re creating blog posts that your audience is going to find valuable, and helpful. Also, any strategy you pin onto the content, make sure it’s there to amplify what you’re already doing!
    • Secondly, you want to build trust, not erode it. When you’re putting things out into the social space, you want to make sure it’s done in the right way. If it feels flimsy or robotic, that won’t help you in the end. Write the blog post and come up with a sequence of social content to promote it and spread it out over a long period of time while making sure the content is value adding.
    • Third, and last, Ben reminds us to have consistency with our work. You have to make sure you maintain a regular schedule with your writing, blogging, and social media marketing. Once a week is good, and once a month is just fine as well, but stockpiling content to post once a year won’t do you any favors. Write your content, but make sure you’re publishing it as regularly as you can.
    • Ben leaves us with the notion of how much work you should and could be doing, stating that automating one part of the process frees up time for you to do something else. If you’re saving time, does that mean you should be spending that time in a different way? Ultimately, it’s up to you. Ben warns, however, that you don’t put all of your energy into one place. You need to conserve to finish what you start!

  • Why I'm Closing My Free Group
    Mon, Apr 30, 2018


    Lindsey Anderson known as One-Click Lindsey is doing another solo episode to make a VERY special announcement. Traffic and Leads Membership Program is finally making a comeback, though it’s now known as the Traffic and Leads UItimate Resource Monthly Membership Program. And trust me—the new name is totally fitting considering all of the stuff you’re going to get!

    Also, important to note: this episode is relevant for THIS WEEK ONLY, as registration is only open from today, April 30th, 2018 through May 7th, 2018 at noon Pacific time. After that, you’ll be able to plug in your email so that you will be notified when registration opens again.

    IN THIS EPISODE YOU WILL LEARN:

  • The incredible success I had with my first Facebook pop-up challenge! For those of you who don’t know, a pop-up challenge is when you start a group for a short amount of time (in my case, five days) to run your challenge, and then once that challenge is done and you finish teaching people how to do something, you close the group down. It was an incredibly awesome success, and everyone was super engaged, and it really helped cement what I want to do with the new and improved Traffic and Leads UItimate Resource Monthly Membership Program.
  • The big announcement: the Traffic and Leads Membership Program is coming back! However, it comes with a bittersweet notice: this means I will be closing down The CLICK Technique Facebook group so that I can focus my efforts on the new membership program 100%.
  • The cost of the group. For the first 100 members, the cost is going to be $97 per month! Make sure you jump in and sign up ASAP, because once those first 100 people register, that price is going to go up. (I haven’t decided what the final price is going to be—but I’ve ballparked it around $249 per month in this episode.)
  • Everything you get when you join this membership program, which is:
    • Access to my complete education vault with training on everything from WordPress to Facebook ads to SEO—basically anything under the digital marketing umbrella!
    • One training per week covering the latest online marketing techniques.
    • The chance to sign up for a hot seat call once per month, which is twenty minutes of Zoom time with me as we talk through your digital marketing problems.
    • Access to me (and my entire team) not available anywhere else, and group members get priority on getting questions answered!
    • A 10% discount on all Traffic and Leads products, services, and coaching.
  • What is Geofencing Marketing?
    Mon, Apr 23, 2018


    Justin Croxton is our special guest on today's episode of Traffic and Leads Podcast. He's a part of Propellent Media an ad agency based out of southern Atlanta, Georgia—here to tell us all about geofencing! What it is, what it does, and how it can benefit your business. Justin really knows his stuff and offers so many good examples and situations where geofencing is relevant and successful. Let’s get started!

    IN THIS EPISODE YOU WILL LEARN:

    • All about who Justin is, and what he does with Propellent Media. Primarily, they’re focused on geofencing, but they also help with AdWords, SEO, Facebook advertising, and PaperClick advertising. While they do offer these services, Justin states that they lead with geofencing because it’s unique, different, and what a lot of people are asking for. It adds a nice marketing mix for people who’re looking for something a little more targeted.
    • Justin explains to us what geofencing is, stating that it gives people the ability to serve ads to individuals based on the physical places they know. With geofencing, you can target people in very precise areas—for example, business buildings, events, parks, conventions, trade shows, and so on. Instead of targeting people by state, or city, or zip code, you can target people in very small, dense areas, giving you a chance to build geofences around the contours of a building.
    • Justin gives us an idea of how geofencing can work through the example of a car dealership. In this instance, you’d use geofencing to target people who are looking for a new car. Clients of Justin’s will geofence their competitors—when this happens, it means that when someone walks into the geofenced building, Justin’s company can capture the mobile device that they’re using. From that point, they have the ability to serve ads to them for 30 days, in 2 different ways!
    • The two ways are as follows—the first being mobile applications. Think of things like Angry Birds, Words with Friends, or even The Weather App. With geofencing, you can serve ads through those individual applications, and Justin’s company has access to over 6,000 of them! The second way is through mobile websites that accept advertising like you’d see on a computer or desktop. With this said, it’s important to note that geofencing is JUST for mobile devices—geofencing does not connect to Facebook, Instagram, Google, or other social media applications.
    • Justin explains the cool thing about geofencing, stating that it’s less about which application the person goes on, and more about the audience and where they’re going. With geofencing, you can follow them for up to 30 days, and that time gives you a large chance to think about all the practical uses of geofencing. It’s less about being intrusive, and more about someone being able to target you because you happen to be in a particular location. Justin says that it’s not that different, conceptually, from someone who wants to target at the zip code or state level. This way, you’re just targeting a smaller audience.
    • Justin does explain that there are certain laws that exist that prevent people from doing certain levels of targeting, namely laws that prohibit geofencing elementary schools and lower, due to the children being under 13 years of age. There are also laws that prevent geofencing certain medical centers, too.
    • Justin wraps it up with the explanation of what geofencing truly is, explaining that it gives you the right to do what you want to do when you want to do it. The multiple uses of geofencing make you think strategically about where your customers spend time and figuring out how to reach out to them in ways that are better and different than other platforms out there.
    • Justin explains the targeting system, explaining that people are targeted based on their intent. The system is more passive—compared to applications that feed you push notifications—and the process is figuring out how to micro-target these people within the 30 days you’ve got.
    • When compared to other marketing techniques, Justin explains that geofencing isn’t really more or less effective compared to other approaches. What gives geofencing the extra edge is the ability to measure foot traffic back to a client’s storefront, whereas other platforms don’t offer that. With geofencing, you can go into a platform and consider who you’re trying to target, while also building a “conversion zone”, or geofence around the client’s location. With this, you can measure the number of times people went to other places, and then came back to the initial client!
    • With that technique, you’re getting more efficiencies in your adspend—meaning, you’re not targeting a whole swath of people that you don’t intend to reach. With Facebook, you can get down to individual that you’re looking for who can share your content, however with geofencing, you’re getting down to the building that people are walking into.

  • PR Digital Marketing Strategy
    Mon, Apr 16, 2018


    Brian Greenberg is our special guest on today's episode of Traffic and Leads Podcast. He is a marketing expert who specializes in selling online. He uses organic approaches to complete his SEO circles and does everything he can to ensure that people are buying and selling in the most efficient way possible. Today, he is talking all about the various tips he has up his sleeve, including PR digital marketing strategies and sales tips for closing your deals with future leads. Let’s get started!

    IN THIS EPISODE YOU WILL LEARN:

  • Who Brian is, and what he does best. Brian explains to us the sale process he has—which is also explained in his book, The Salesman Who Doesn’t Sell: A Marketing Guide To Selling While You Sleep—which talks about selling product with a more informational approach, as opposed to pushing. He does everything he can to automate, systematize, and delegate the whole process!
  • Brian also talks to us about his main business, True Blue Life Insurance, which offers insurance in all 50 states of the country. He talks to us about the insurance industry being one of the most competitive on the internet, though he states that he’s been extremely successful with his business and that it’s been running for 10 years now. He also talks about the SEO he uses, stating that he has SEO running for all states. It’s a national thing to get onto Google for some of the main keep words, and though it’s a tough market, he’s competing with the best of the best, and doing it well!
  • Brian talks with us about what to do on a weekly basis in order to maintain rankings, stating that it’s a combination of content and building backlinks. If you’re in a competitive industry you have to constantly build backlinks—notably, authority backlinks. Brian also talks about PR and getting contributorships and articles in top publications (like Forbes, or The Huffington Post). If you can go after the places that are more difficult to get into, you can compete with the top people in the industry.
  • Brian talks with us about one of his favorite sales techniques from Will Reynolds, stating that you want to do things that real companies do. Or, in Will’s terms, RCS—real company stuff. If you’re going to put time into something like this, invest seriously, and build links. When you build these links, you’re going towards a strong website and domain, and once that’s established, you can rank for pretty much anything.
  • From there, you can build content pages, and—using SEO tools—you can see what your competitors are posting to bring in the most traffic, and see the cost per click. It’ll give you an idea of what content you should be creating to get the same results!
  • Brian gives us some tips on how to get mentioned in articles, stating that reaching out to independent RP firms is the best way to get started. From there, you can utilize the power of a freelancer website in order to get into contact with someone. What separates them from others is their reliance on making money by building up reviews, and if you contact them on a per project basis, you’ll get the best results.
  • Next, we talk about what a good article should have in order to be picked up, starting with the title. It’s noted that list articles (The Top 5 Tips for Marketing, for example) tend to work better with audiences, and generally get picked up more. Headlines are also extremely important, and Brian shares with us a free tool his company uses in order to craft the best headline possible.
  • Brian warns us to not make the mistake of going through a site that’s inexpensive and to use a site that uses reviews instead. What these sites do is that they act as an intermediary—you pay for up work, that way if there’s any dispute, it’s already handled! There’s also the option of giving the writer a review if their job doesn’t meet your requirements, and that reliance can cause overproduction, giving you more wiggle room to work with.
  • Lastly, Brian tells us his 3 biggest tips for selling—1) offer some sort of reciprocity, whether it be free information, or the option to research the information they need, 2) add social proof to your website, so people can find you across the internet and build a reliable sense of trust for you and your business, and 3) make sure people are leaving reviews for your business, the higher the better, and get into contact with those who thoroughly enjoyed your work. That’s how you maintain prospective relationships.
  • A Content Marketing Strategy for High Ticket Sale
    Mon, Apr 09, 2018


    Michael Greenberg is our special guest on today's episode of Traffic and Leads Podcast. Michael does content and authority marketing for independent consultants and coaches, and today, he shares with us all his tips about how to land high ticket items, as well as how he combines the power of LinkedIn and Facebook to get people’s attention and create rapidly interested audiences. Let’s get started!

    IN THIS EPISODE YOU WILL LEARN:

    • Who Michael Greenberg is, and what exactly he does. A coach and marketing expert, Michael helps other people gain their edge and works with generating high ticket items. Michael also tells us the differences between inbound marketing, content marketing, and authority marketing, saying that they all lean into each other, but exist as their own operations.
    • Michael explains to us who his ideal client would be, stating that independent business owners who are operating expertise driven businesses—a service business in which the founder of a small team of employees has a core expertise that is the main offering—tends to be his calling card. Michael also explains that when hiring a coach, you must be able to differentiate from other people who can do the same thing as you, stating the importance of educating the small market on what you can do for them.
    • Michael goes through the different stages of the funnel for us, stating that the kind of content created for the marketing he does focuses mostly on the middle and the bottom of the funnel. His job doesn’t exactly entail him creating massive audiences for people—getting 1,000 or 2,000 people on an e-mail list is more than enough. And, sometimes, 100 - 200 will get the job done, so long as it’s the right 100 - 200 people.
    • Because of this, Michael explains the benefits of working with small audiences, claiming that the people tend to relate to each other more, giving Michael and his client the chance to create content with the audience. Through this, almost all the content created is about bringing in their problems and conversations, getting them involved and also guaranteeing that this content with quickly circulating around the small, targeted audience.
    • Through this, Michael tells us how he uses LinkedIn for connections. After creating content, Michael reaches out to his target range on LinkedIn, which will usually consist of 2,000 to 3,000 people. From there, he finds a demographic that works but interviews the client’s best customers, and uses a technique he calls “the blending stick” in order to take the direct profile of an ideal customer, and smudge the edges just a little bit. However, it is noted that Michael doesn’t friend these people in LinkedIn—after finding the main audience, he whittles it down to the best 100 - 200 that are the ideal customer, and those people are invited to create content with the client.
    • Michael also talks to us about how he uses Facebook to do the same thing, stating that Facebook works better for selling to business owners than LinkedIn does. Michael also talks about how finding this matched audience can lead to a successful cold outreach, stating that people aren’t usually mad when you ask them how much they know about their own industry. He calls that a “lukewarm” outreach and the response rates of 30 - 40% speak for themselves!
    • Michael leaves us with important tips about the content, explaining that he follows two constant tracks. First, the content has to be educational, and second, the content must be based it on real information. If you drown the content in facts and education, you’re giving your audience what the expert involves beliefs to be true. In their eyes, you’re giving them the information they’ll think is valuable

     

  • Instagram Marketing Tips for Business
    Mon, Apr 02, 2018


    Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is discussing the best social media platforms you must utilize for development of your business. If you are starting a new business you must start with Facebook and Instagram and be branching out from there. She's flying solo and walking you through Instagram marketing tips for business. You can call it Instagram Basics 101.

    IN THIS EPISODE YOU WILL LEARN:

    • What Instagram is all about. I break down how Instagram is similar to Facebook and also highlight some of their differences. For example, Instagram is an extremely visual medium, so you need to post a picture or video every time you post on Instagram whereas on Facebook, you can post text without an image and people will still read it and pay attention to it.
    • How hashtags work and how to effectively utilize them. If you want to be noticed on Instagram, hashtags are the way to make it happen. I also share my favorite hashtag strategy, which is to summarize your post in one word and then check out that hashtag. See what other people are using as hashtags, borrow those hashtags, and post them as a comment to your own post!
    • What a shadowban is. It’s a way for Instagram to moderate and regulate the content people are posting, effectively keeping spammy people or content out of people’s feeds. However, if you mix up your hashtags every time you post and take hashtags from people who are visible on Instagram, you should be in good shape.
    • My “5 areas of life” tip. This is my favorite way to mix up what I post on Instagram. Think of five major areas of your life, and make sure a couple of those areas are personal and unrelated to your business. Cycle through this five areas; if you’re not sure what to post simply think back to one of the areas you haven’t touched on in a bit, and boom. Easy content!
    • Quick tips for Instagram marketing. I talk a bit about why you need to get an Instagram business account and some ways you can properly utilize Instagram as a paid marketing medium.

    • Inbound Marketing Strategy
      Mon, Mar 26, 2018


      Dan Moyle is our special guest on today's episode of Traffic and Leads Podcast. Dan works for Interview Valet, as well as having over 8 years of previous experience in the inbound marketing field. This week, he bears along as I give him a pop quiz of sorts on what inbound marketing is, as well as discussing the best tips and tricks to use in the field. Let’s get started!

      IN THIS EPISODE YOU WILL LEARN:

    • Who Dan Moyle is, and where he comes from! Dan talks with us about his experience, explaining that he worked for a mortgage company for a long while before shifting over to what he does now, which involves podcast marketing through Interview Valet. Dan also explains to us where his nickname “the inbound evangelist” comes from, stating that helpful marketing is the past, present, and future.
    • Dan explains to us what inbound marketing is, telling us that it’s based on drawing people in with helpful, relevant content. It’s about teaching and empowering your audience, and helping them solve their problem when they’re ready to solve it. Dan strays away from the notion of forcing people to think they have a problem when they don’t, instead choosing a more organic and laid-back approach.
    • Dan and I discuss the notion of free content, touching back on a podcast I did a few weeks ago with Doberman Dan. For the most part, Dan agrees with the sentiment of being paid for things that are of value that you provide. However, there are exceptions, and since people are going to get content from wherever they can find it, you want to make sure that you’re giving your customers the best content they can find. Eventually, people will come to you because of the content you offer for more information and services.
    • Dan states that he’s not going to “nickel and dime people”, explaining that he’d rather empower them to do what they want. When they realize they can’t do it alone, however, they’ll hire him for additional help, making good use of the lead and turning it into a profit. From there, Dan discusses the places to start with this inbound marketing, stating that blog articles are the easiest, and best approach, to getting your foot in the door.
    • When it comes to creating your own content, Dan advises remembering that you’re creating the content to reach an audience. The reaction that the content gets teaches you what people are looking for, and if people aren’t really coming in droves to read and view something, it’s a sign that you need to do something different.
    • Dan advises us to build our audience purposefully, strategically, and slowly if the audience doesn’t find you first. He tells us of an experience he’s had at past jobs, and how using the power of the social media can be helpful, but also harmful if they people you’re looking to target simply don’t exist on the sites you’re using. In the same vein, Dan also encourages us to use unoccupied space to promote your brand and stand out from the rest, if you’ve got the audience to do so!
    • Though your work may seem boring to you, Dan heavily advises you to remember that your work is the most important thing in the world to the people who’re considered your target audience. They look to you as the subject matter expert, and they work hard to make sure they’re learning as much as they can from the content you’re putting out. Don’t doubt yourself!
    • Lastly, Dan and I discuss podcast marketing, and how it works. Though Dan says that stand alone podcast marketing won’t work, using it in tandem with social media marketing, e-mail marketing, and paid advertisements definitely helps to broaden your audience, and get your name out there to new clients. That’s what his company, Interview Valet, is all about!
    • 3 Facebook Marketing Tips
      Mon, Mar 19, 2018


      Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is talking about the ways of improving your online marketing through Facebook. Tune in as she goes through the top 3 Facebook marketing tips you must be following. Let's get started.

      IN THIS EPISODE YOU WILL LEARN:

      • The top 3 things you must be doing in your Facebook ads! First, I discuss the importance of using a Facebook pixel. For those who may not know what a Facebook pixel is, it’s a small code that you can install on your website that remembers anyone that visits your page. Through this knowledge, you can build your own target audience with ease, as well as create a “lookalike” audience that’ll receive the same message loud and clear!
      • I move on, then, to discuss the importance of running a retargeting campaign. It’s something you must be doing at all times, for a low cost, that will target a warm audience. Which, in layman's terms, means that these are people who’re already receptive to what you’re offering, and who have visited your pages recently. Facebook will target them immediately with this practice!
      • The last step involves signing up for a free account on ManyChat. ManyChat is a site that installs a chat box onto your website which will allow potential customers to talk with you through the Facebook messenger application! It works wonders in letting people trust and interact with your more often, as well as gives you the chance to get to know the customers more before their initial purchase.
      • Moving on from the tips, I focus on some bonus content that not all people know, starting with the myth surrounding the “never hit boosted post” controversy. I’m here to tell you that those days are over! With the new and improved “boost post” button, you’re allowed to specify your needs down to the location and target audience you’re trying to reach, making this option ten times more viable than it was the first time around.
      • Another bonus tip revolves around running a “likes” campaign, which encourages people to like and engage with your page. From there, you can feed them content you’ve already created. You can even go a step further and boost the best content you have to the “page likes” audience, ensuring that they see what you’ve got to offer further down the funnel. For any newbies to Facebook marketing, this is the easiest strategy to follow!
      • Lastly, I discuss the importance of engagement on Facebook. With the new algorithm, Facebook is deleting and ignoring pages with a small amount of interaction, therefore you want to make sure that people are liking and commenting on the content you’re putting out! Suggested ways to increase what you’ve got includes asking questions to engage with the audience, as well as running Facebook live videos, and incorporating emojis into your posts. You’d be surprised at what catches people’s attention!

    • How to Launch an Online Business
      Mon, Mar 12, 2018


      Lesley Clavijo is our special guest on today's episode of Traffic and Leads Podcast. Lesley is an expert in the art of teaching small businesses how to learn. She’s been in this game for 8 years, and she loves creating products. Lesley teaches people how to figure out how to validate product ideas and then successfully launch them. Let’s get started!

      IN THIS EPISODE YOU WILL LEARN:

      • Who Lesley Clavijo is, and how she got into the game of business launches. She started out as a DIY blogger, odd enough, and quickly found that her passion was with marketing, and creating her own products, rather than fixing things. Since then, she’s been helping small businesses launch successful start-ups and validate their products through trial and error.
      • Lesley talks with me about the various ways to validate an idea, and stresses the importance of making sure your idea is validated before you try to market it to anyone. Most of them revolve around the content you’ve already written and curated yourself, and using it to your advantage in order to expand your knowledge to create a product that people are inherently asking for! Lesley reminds that you should especially be paying attention to what people are asking on social media, and through e-mails. Those are the questions you want to think of when you’re creating something!
      • Lesley talks with us about her “reverse engineering” process when it comes to building up an audience, stating that you can start from scratch by creating an incentive—an irresistible offer—and putting it on a landing page. From there, you can attract people to your e-mail list, and start asking them what they’re struggling with in order to find a place to start brainstorming for your product!
      • Lesley discusses her Facebook group, The Launch Room, where she can engage and ask people what they’re struggling with. It’s an awesome community where she can connect and work on things to launch with people together, earning everyone passive income by making usable products to sell online.
      • Lesley discusses the multiple ways to launch, and gives me the details on what it means to validate a product through presale. Together, we go through the different steps involving a pre-sale, starting with simple advertising and building a foundation to market your product on, and going through the motions that will bring you to a beta testing phase.
      • Lesley shares a story with me on how she built up and sold her own idea! Without any ad spend or traffic, she sold 40 spots of her product, and based her faith in a generated e-mail list she cultivated from offering a group she formed on Facebook of 300 interested clients a 5-day challenge. In exchange for relevant content, they signed up for her testing, and it’s been history ever since!
      • Lesley leaves us with common mistakes people can make when attempting to launch, and warns us to be wary of making them ourselves. You must validate your idea before going public with it, otherwise, the chances of success are going to be very minimal. Make sure the public wants what you’re offering before you sell it! She also encourages the use of e-mail, as that’s where she makes her deepest connections to people.
      • Briefly, Lesley also gives us an insight to her weekly newsletter, Happy Mail! It follows a specific three paragraph format, where each one focuses on something different. The first is a personal paragraph where she speaks of lessons learned from online business/marketing, the second paragraph is a newer piece of content, and the third paragraph is sharing content outside of the website, such as a workshop from a friend, or relevant blog posts that are not her own.

    • Online Marketing Consistency
      Mon, Mar 05, 2018


      Julie Kratz is our special guest on today's episode of Traffic and Leads Podcast. Julie works at Pivot Point, a company that helps develops leaders, coach women to build career game plans, and promotes gender equality across the board. At Pivot Point she nailed down online marketing consistency by getting tons of clients a reliable stream of traffic and leads to her business.

      IN THIS EPISODE YOU WILL LEARN:

      • Who Julie Kratz is, and what exactly she does with Pivot Point. A speaking and business coach, she hosts her own business that’s focused on helping other people become leaders in the workplace, and in the business world, as well as helps promote and enable women progressing into this field by making sure they’ve got the tools they need to succeed.
      • Julie briefly talks to me about her work with gender equality, stating that she’s been a feminist for as long as she can remember. Her new line of business is based on how to engage in the gender equality situation, and how to make sure it’s an inclusive conversation, too. We talk about male allies, and how important it is to include them overall.
      • Julie then shifts gears, talking to us about how the consistency with her branding has kept her clients that last for years! By making sure that she’s honing in on hashtags, key messages, and filtering the content to align with developing leaders promoting equality with women and helping them have tools to advance their career, she’s consistently driving traffic to the site through social media, her podcast, & e-mail campaigns.
      • Julie talks with us about her content, stating that her blog posts are biweekly on the same day, every other week. That’s new content going directly to everyone on her e-mail list as often as she can send it out, and that is why consistency is the key! She also tells us about the other forms of advertising she uses, including videos of online workshops she can share to the company’s YouTube page, as well as meme making! (Yes, you read that right!) Having a pot of content that you can be sharing on a consistent basis is really important, and Julie encourages us to think about what you know, instead of what you don’t, and plan around that
      • Lastly, Julie goes over what exactly is involved in a day at her free online workshops! Hosted every other month, Julie states that through advertisement, they can get up to 50 signups per workshop, with half of those being people who are new to the company! She also shares the recipe of how they work extremely well, stating that building an activity is key. That way, people are held accountable to listen and participate, instead of tuning in and tuning out.

    • Email Lead Generation Strategies
      Mon, Feb 26, 2018


      Doberman Dan is our special guest on today's episode of Traffic and Leads Podcast. He's an online marketing expert, is the man of the hour. With years of entrepreneurial experience and his feet firmly planted in the field of online marketing, he says that giving away free content doesn’t always work! Let's get started.

      IN THIS EPISODE YOU WILL LEARN:

      • Who Doberman Dan is as a businessman, and how he got his brand started. Self-described as a proverbial serial entrepreneur, Dan tells us how he started in the mail order business before the internet wasn’t a viable media. He tried starting a bunch of traditional businesses before he knew about direct response marketing/copywriting, and those businesses sort of floundered before he found his stride.
      • Dan tells us about his membership site, Marketing Camelot, where people have access to content about online marketing, copywriting, launching an online business. The “knights” that sign up get access to the site, a monthly q&a webinar with Dan, and a newsletter every month. On top of that, Dan tells us about the combination promo he has with his site and his book, Just Sell The Damn Thing. If you purchase the book, you receive a 30 day discounted trial for the site!
      • Getting into the discussion of free promotions, Dan warns that buying into anyone’s dogma when it comes to marketing is risky. If it resonates with you and makes sense, that’s one thing, but do some investigation for yourself. Blanket statements don’t work for marketing and business, and while certain things are going to be better for a “free offer” than others, it doesn’t always work.
      • From there, Dan shares his own personal experiences with using a free promotion and tells us about the negative reaction he received from his audience. When starting one of his smaller business, his audience turned on him once he asked for money for the products he was selling, stamping the idea of “free for all” at any given moment as problematic.
      • Dan also drives home the idea that offering something free as a first interaction with prospect screws up psychology for your positioning. According to him, it says that you don’t value your hard earned, decades-long intellectual property to charge for it. Overall, it screws up your positioning in the mind of the prospect. By asking for something, even if it’s a small price, you get an infinitely higher value list than you do for people who sign up for something free online.
      • Lastly, Dan shares his marketing model for Marketing Camelot. He explains that he intentionally drives traffic to an offer that ends in “give me money” for something of value. If people get worried about not getting leads, he gives us an example that he uses with his own book, and how during purchase, he acquires the e-mail addresses of current customers!

    • The Importance of Blogging
      Mon, Feb 19, 2018


      Matt Watson is our special guest on today's episode of Traffic and Leads Podcast. He is the owner of the developing software Stackify, shares with us the best marketing strategy for software companies, as well as the importance of blogging and how he is getting the traffic and leads to sticking with the right traffic generation tricks.

      IN THIS EPISODE YOU WILL LEARN:

      • Who Matt Watson is, and what exactly it is that Stackify does. A software made for hardcore developers, Matt explains that they have customers all over the world that use their tools, and use them to know when their applications aren’t performing. What sets them apart from the rest is what they’re software is dedicated to. Stackify is more focused on developers and what they want to do, while other products are born out of monitoring production servers.
      • Matt shares with us his organic traffic generation, and the best traffic and leads generation strategies he’s developed over the years of trial and error. Their customers are software developers, and Matt struggled on how to reach them and make traffic and leads. In the end, they decided to create a free tool called Prefix, one of the features of their paid product and made a free product out of it. Because of it, over the last 18 months, they’ve had 20,000 people download that tool through organic growth!
      • From there, Matt explains to us the kind of content marketing he uses in order to successfully execute his software marketing strategy. His customers all have one thing in common, which is the fact that they use Google for their problems. So, his construct was understanding that persona, and learning how to reach them. While it’s a trial and error process, they still hold themselves to what the customer acquisition cost is, and make sure everything meets that criteria. Overall, it’s about understanding what the ideal customer looks like. When they do advertising, they make sure to tailor those things in order to get the highest conversion rate.
      • Matt explains the importance of blogging and explains for him, his best traffic generation tricks come from the success of their blog posts! They publish new blog posts every single day, started by a blog post made nearly a year ago that gave them 40,000 visitors a month. After that, they doubled down on it, putting an enormous amount of effort into blogging. That work turned 40,000 people a month into 500,000 people a month.
      • While they still make sure their blogs are optimized, Matt specifically states that everything they do is still based on organic traffic generation. He says that they don’t want to publish content that doesn’t drive traffic organically to the website. They, instead, want ongoing traffic, and evergreen traffic. Through that mindset, they only keep content that gives them the traffic they’re looking for and removes the content that does not work for them.

    • Live Event Marketing
      Mon, Feb 12, 2018


      Vanessa Shaw is our special guest on today's episode of Traffic and Leads Podcast. She is a business coach and creator of the Boutique Business Model. She gives people a foundation to build on when it comes to working business models, and she helps and encourages all business owners to achieve their ideal goals by working through what it takes to get them in charge.

      IN THIS EPISODE YOU WILL LEARN:

      • All about who Vanessa Shaw is, and what she does when she works out of Phoenix, AZ. Her focus is primarily on business owners who are typical experts in what they do, but who aren’t experts at growing a profitable and scalable business. Through there, she helps them focus on honing in on what they do best, instead of handling a jack of all trades mentality.
      • Vanessa shares with us her number one strategy to get more clients—live events! With her company, Vanessa hosts multiple events throughout the year and has discovered that after the initial engagement, there’s nothing that can take the place of being in a room with someone, and teach them about the expertise. Because of it, she’s been using live events for the past 5 years, mixing it up with bigger events (an annual live event for 200 business owners), and a smaller, more “intimate” style (events with 12 - 30 attendees).
      • Vanessa shares with us the ways she uses marketing to get the word out about her events, using her recent “Bold Women In Business” event as an example. Though they do run Facebook ads, use local media print, and use an e-mail list, for certain things Vanessa finds that word of mouth and letting people talk to each other to spread the information is a wildly successful tactic in getting people to sign up for her events.
      • With one big three day event a year, Vanessa divulges the multiple strategies she uses in order to get the word out about the event, and how to build the client list to what the goal needs to be. She also warns people to be patient! Big events take longer to sell out than smaller ones, and marketing through the day before the event is the best thing to do in order to achieve success.
      • When starting off in the event building world, Vanessa advises us to start small! Anyone that wants to do workshops/events should first attend some and see what people are doing. From there, you can iron out what you need in terms of content, offers, moving people into programs, managing crowds, technology, etc. There’s a lot of moving parts in the marketing, so work out the basic model first, and you’ll find that it’s easier to scale up from there with lessons learned.
      • Vanessa walks us through the three main components that go into planning and launching a successful event and tells us the steps and processes necessary to make sure that everything goes off without a hitch. In her own words, Vanessa refers to planning an event as a “game of nerves”, but with practice, she believes anyone can nail it!
      • In the end, Vanessa wants people to walk away from her events feeling something positive. In her words, “if you don’t come to work with us, you’ve still got the tremendous value that you can apply to your business”, meaning that people can still learn and take away so much from these events, even if they don’t become clients. Education based marketing is the key, and it’s what Vanessa strives for.

    • In House Marketing Team Vs. Agency
      Tue, Feb 06, 2018


      Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, she is sharing the answer to an important question people use to ask her so many times. How to handle marketing for my business. What I choose between In-House marketing team vs. agency.

      IN THIS EPISODE YOU WILL LEARN:

      • The pros and cons that come with hiring a marketing agency versus keeping it in house and hiring from within the company. And, honestly? You can succeed, either way, there’s no question about it. You just have to consider which option is more feasible for you, especially if you don’t have as much money to test things out.
      • First, I talk about the pros and cons of keeping it in house. The pros revolve around the fact that you’ll automatically be settled with product and company expertise by hiring someone who works there already, as well as time saved on having to learn the ins and outs of what the company is all about. From the get-go, this person is fully immersed in what they’re doing! However, the cons do revolve around the cost of hiring them for an additional job—you have to consider the funds you’ll be spending, and if it’ll be worth it if there’s not a lot of productivity coming out of what’s being planned.
      • When in doubt, I suggest you hire an agency—a month or two into the process, it’s like they’re apart of the team, anyways! The cost might be something to consider as a con, as well as the lack of familiarity when it comes to hiring outside of the company, but finding just one person on your team to do the job of what an agency can do together is going to be a hard task to complete, trust me!
      • Next, I get the questions you should ask a potential marketing agency you’re looking to hire. The details are explained, but the basics are as follows—what is your process, who is on your team, who will be working on the account, what is your process for communication with clients, what analytics do you track—and of them, which metrics should be followed closely to make sure the agency is doing their job to generate traffic and leads—and what’s the expectation of ad spend. Those cover all the bases you’ll want to discuss, and double checking is never a bad idea!
      • Lastly, I go over what to expect from an online marketing agency. And, honestly? It depends on ad spend, and what the client is willing to work with in terms of their budget. Together, you can come up with a plan that works for all parties involved, and just remember—be patient! Online marketing is a lot like planting a garden, you need to plant seeds within the first few months before flowers start growing and you can reap what you sow. Give it time, and you’ll see results—I promise!

    • Best Offline Marketing Strategies
      Mon, Jan 29, 2018


      Kevin Donlin is our special guest on today's episode of Traffic and Leads Podcast. Kevin created Client Cloning Systems to help entrepreneurs and businesses alike get more clients that mirror the best clients they’ve already got. He is an online and offline marketer, and he’s got the best strategies in order to keep you on top of your marketing game.

      IN THIS EPISODE YOU WILL LEARN:

      • Who Kevin is, and why he thinks online marketing is just as important as offline marketing. In his words, they have to work together in order to have a cohesive marketing plan and to get the most clients you possibly can.
      • From there, we talk about how Kevin “invented” the method of the “printed e-mail”. In a sense, it’s exactly what it sounds like—it’s a printed off version of an e-mail that you’ve already send, or are planning on sending, and you send the hard copy to your prospects. Kevin himself says he sends out new brand ideas every month on how to take marketing to the next level. Commitment!
      • Kevin gives me the choice of letting him explain his top 3 marketing tools: The Sales Focus Finder, the One Thing Scorecard, and The Sales Conversation starter. We start with the Sales Conversation starter, in which Kevin explains the importance of making cold (and warm) phone calls to people who will listen, as it’s a top way to increase your sales in a quick and efficient manner.
      • On average, Kevin says that calling people first thing in the morning warrants a 20 - 50% success in reaching them. If you can generate a list of 25 to 50 phone calls of people you already have a relationship with, you’re halfway to boosting your sales!
      • In the end, when the sales conversation starts, you need to have three things—you need to have a reason to call, you need to have something to say, and you need to have the desired outcome. In Kevin’s words, “you win some, you learn some”, and there’s nothing to be lost by making these calls in the first place.
      • Lastly, we touch upon the One Thing Scorecard, in which Kevin explains his method of getting something done at least once a day. With the motivation to better the business by doing something seemingly small for an extended period of time, you’re building yourself—and the business—up for something bigger and better. It’s well worth it in the end!

    • Facebook News Feed Update and Digital Marketing Predictions for 2018
      Mon, Jan 22, 2018


      Lindsey Anderson known as One-Click Lindsey is our very special guest on today's episode of Traffic and Leads Podcast. Yes, It's me and today I'm doing a solo episode. A one on one with the audience about a lot of things that sprouted recently—most notably, an announcement from the CEO and creator of Facebook, Mark Zuckerberg. This week, I’m here to calm down the fears you might have when it comes to the Facebook news feed update.

      IN THIS EPISODE YOU WILL LEARN:

      • All about the new Facebook controversy. As simply put as I can, the new update states that Facebook is going to be making a “major change” to how the social network is built to make the site better for people’s well being. Facebook’s product teams will now prioritize helping users have more meaningful social interactions versus finding “relevant content”, and Facebook says that users will see less public content from businesses/publishers and more posts from their friends/family/.
      • With that knowledge in mind, I tackle what the change really means for businesses owners, and why—honestly?—you’ve got nothing to worry about! Marketing isn’t free, after all, and the sooner that we accept we have to pay for advertisements, the easier this change will be. I also get into a new concept Facebook is toying with to rectify this change—two separate timelines that separate the personal and familial posts from the posts of businesses you’re following, and content they’re promoting.
      • Overall, Facebook is just going back to what they originally were. There’s only so much room in your newsfeed to see what you want to see, and you won’t be able to see every status. Facebook’s algorithm needs to be smart enough to choose what you see, and Facebook thinks you’d rather see updates from family. After all, they want you to be interacting first, and to show you more people you openly interact with.
      • I also discuss the future of Facebook ads with this new change, and how—in the future—it’ll be hard for a novice to go in and make money because it is competitive and it is complicated.  Facebook is heading in the direction of hiring someone to do ads for you instead of doing it at it alone.
      • From there, we get into the top marketing predictions! First, we talk about the rise of “bots”, and—more specifically—artificial intelligence. AI is helping them make a more personalized interaction with customer service and other marketing places in your businesses, especially when it comes to Facebook bots.
      • Secondly, we touch on “stories”. They’re used to social media platforms—Instagram, Facebook, and now YouTube—as a way to capture the best moments from your day to day activities that are set to vanish within 24 hours. This function of a temporary nature creates a sense of FOMO (fear of missing out) among people because they know they can’t go back and watch it later. This’ll really important coming into 2018, regardless of the feeling of disappointment knowing that your content will live for such a short amount of time.
      • Next, I discuss the use of voice. Things like Alexa and Google Assistant are already popular, and eventually, they’ll start helping even more with marketing. Being able to use something like that to connect you with local businesses in times of need will only up to the digital marketing game!
      • Lastly, I talk about the use of professional live video, and why video is really important for small businesses. It’s one of the best ways for people to engage with your brand—I’ve used it for quite some time, as well as encouraged nearly every client of mine to do the very same. Additionally, the use live video is important so people can see authenticity in your brand, and not be stuck with a business script over and over again.

    • Create A Profitable Online Store
      Mon, Jan 15, 2018


      Maxwell Finn is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook Ads expert but today he talks to me about how to build a 6 figure eCommerce store in just under a year! So loads of experience and even more top-notch tips for you to follow if you want to make your eCommerce store successful.

      IN THIS EPISODE YOU WILL LEARN:

      • The basics of starting an eCommerce store, with some wise words from Maxwell. He warns us that too many people are focused on starting an eCommerce store to make money quickly and that you need to have a brand and a reason for the said brand before you start thinking about what you’re building. After all, you wouldn’t jump into making a business without some planning first, right?
      • Maxwell tells us about his good friend, and one of the best people in eCommerce, Ezra Firestone! He explains to us the now popularized business model that Ezra introduced him to that he now follows as well, which falls along the lines of “you start with a story, you start with content upfront”.
      • Maxwell also shares with us that 98% of people that visit your website for the first time don’t convert, a statistic that’s true across the industry as a whole! With that knowledge in mind, Maxwell tells us his two-step process when it comes to starting with advertisements, and the pitfalls to avoid when you’re trying to climb your way to the top.
      • Maxwell warns us that, as a business owner and an eCommerce owner, you need to understand that you’re not going to be able to compete with the price, speed, and efficiency of larger companies. However, you can compete with the brand, storytelling, and customer service side of the tracks, and regals us with ways in which to succeed by focusing on customer interactions.
      • Maxwell talks to us about the system of retargeting through ads, and how to create the perfect audience for your target through a system of allowing people to fall out of the funnel, and using the remaining audience to create content that’s more specifically catered to the audience that’ll become your core source of traffic.
      • Through this, Maxwell shares his three-step process on retargeting and using Facebook (and social media) advertising as a way to cultivate a growing relationship with many potential influencers. He also tells us about the messaging service he uses, Many Chat, and how it plays into the way his communication and advertisement works out.
      • Lastly, Maxwell reminds us to engage with quick, short questions through a messenger, as opposed to “ad hacks”, and detailed stories. By giving them a chance to say “no”, this method shows a lower unsubscribe rate, giving you a chance to build your profile on users so you can tailor messages to them.

      • Cold Market Prospecting
        Mon, Jan 08, 2018


        Alex Schlinsky is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of the popular and incredibly successful site, Prospecting On Demand. Alex talks to us about what prospecting really is, and how it’s important when it comes to the search for your important and qualified leads.

        IN THIS EPISODE YOU WILL LEARN:

        • What Prospecting On Demand does, and how Alex defines the term ‘prospecting’. In his words, the company is a family, and a community, that work together to help marketers and entrepreneurs grow their business. They teach them how to utilize effective prospecting and sales system, and they stress importance how to do services first, and getting leads second.
        • According to Alex, prospecting means going out there and creating opportunities to create leads for business. Together, we talk about what marketing as a whole is, and how prospecting fits into that puzzle in order for true success that details how you’re going to convert and get leads for your business.
        • Alex breaks down prospecting into two categories: inbound lead generate, and outreach prospecting. He explains the differences between the two, which methods work best for each, and explains that anything related to generating leads directly has to do with prospecting.
        • Alex explains the major two steps of prospecting, saying the first is understanding your customer avatar. After all, you have to understand who your ideal customer is, and who you’re working with, in order to successfully sell to someone. The second is not only ensuring that you understand the avatar, but that you utilize effective methods in order to reach out to them!
        • We get into the details of cold e-mailing, and the ways in which it’s successful (and, in Alex’s words, better than cold calls). E-mails, he says, are less abrasive than phone calls, and offer a better opportunity for people to work with you in the future. Plus, through e-mails, you can get a phone call, and through that secondary call, you can earn a sale.
        • Alex also gives us a variety of ways to get e-mails to use in your endeavors, stating that while scouring the internet is a possibility, it’s not your best bet. Luckily! Prospecting On Demand offers a tool that scrapes leads off the internet for you. What a convenience!
        • Lastly, Alex leaves us with the ideas of people who do outreach successfully, versus those that do not. He states that it’s about going the step beyond, and thinking about what you can offer in the follow-up stage that makes you different from the rest. It’s important to think about and is crucial in getting leads interested in working with you.

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