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Novel Marketing Podcast by Thomas Umstattd

Novel Marketing Podcast

by Thomas Umstattd

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This is the show for novelists who hate marketing, but still want to become bestselling authors. Our goal is to make book promotion fun and easy for writers who would really rather be writing.

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  • 141 – Amazon Books and the Future of Brick and Mortar Retail
    Tue, Jun 12, 2018

    In this episode, we talk about Amazon’s brick and mortar bookstores, the future of paper books, and how they affect you as an author.

  • 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn
    Tue, Jun 05, 2018

    In this episode, we share an episode of the Creative Funding Show where Thomas talks with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered. 

  • 139 – How to Think Like a Business, Stay Motivated, And Write With Joy w/ Chad Allen
    Wed, May 30, 2018

    In this episode, talk about ways you can be more effective in your marketing, in your approach to the business of publishing and how to stay motivated when you feel like giving up, with special guest, Chad Allen.

  • 138 – GDPR for American Authors?
    Tue, May 22, 2018

    Links: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link) Let’s talk about GDPR: First off, we are not lawyers. Questions: What is GDPR? General Data Protection Regulation Why do authors need to care about it? Isn’t it just European companies that need to worry about this? The law “applies” to Americans companies. Can […]

  • 137 – How to Write Short Stories that People Will Love
    Wed, May 16, 2018

    In this episode, we talk about writing short stories that readers have to get more of. On the show today is one of the best authors in the world to talk about the subject best selling author, James Scott Bell.

  • 136 –How to Use K-lytics To Sell More Kindle eBooks
    Tue, May 08, 2018

    The more you understand how readers find,  and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com

  • 135 – How to Start a Local Writers Group
    Tue, May 01, 2018

    Joining a writers group will take your writing to a new level faster. But what do you do if there are no groups near you? You start one! It is easier than you think and we are here to help you along the way.

  • 134 – How to Relaunch a Book With Chris Fox
    Tue, Apr 24, 2018

    In this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money, potentially a LOT of money in that story you wrote long ago. Joining us is bestselling author Chris Fox, author of Relaunch Your Novel: Breathe Life Into Your Backlist. Episode Outline: Why should someone […]

  • 133 – How to Find and Work with an Editor with Karen Ball
    Tue, Apr 17, 2018

    Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball.

  • 132 – How to Blog Your Book Ahead of Time
    Tue, Apr 10, 2018

    Should you blog your book ahead of time? Recently, there have been several blog posts saying it’s a bad idea. This advice can cripple authors. Here is the right way to blog your book ahead of time.

  • 131 – How to Increase Your Email Delivery
    Thu, Apr 05, 2018

    Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.

  • 130 – Myths Authors Believe  
    Tue, Mar 27, 2018

    In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed.  

  • 129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories
    Tue, Mar 20, 2018

    In this episode, we talk about how to build your email list before your book comes out. The key is short stories, they can help your marketing in more ways than just growing your email list.

  • 128 – Taking Novel Marketing to the Next Level
    Wed, Mar 14, 2018

    Show Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards Thomas spent time as the marketing director for a publishing company. We went a couple of years only posting every other week. Starting summer of […]

  • 127 – How to Connect with Anyone in the World  
    Tue, Mar 06, 2018

    In this episode, we talk about connecting with anyone in the world that you want to. In the last two episodes, we talked about why Word of Mouth is not working and How to Make Word of Mouth Work for You by connecting with Mavens, Connectors, and Salespeople. But HOW do you meet these people?

  • 126– How to Make Word of Mouth Work for You
    Tue, Feb 27, 2018

    In this episode, we talk about how you can make Word of Mouth work for you. Spoiler Alert: some people are more important to spreading your idea than others. Find out who those people are and how to reach them.

  • 125 – Why Word of Mouth Isn’t Working for Your Book
    Tue, Feb 20, 2018

    In this episode of the Novel Marketing podcast, we’re going to talk about what has been consistently cited as the number one way to sell books … Word of Mouth.     You’ve heard that, yes? Studies have shown that Word of Mouth sells more books than any other marketing method by far … but today […]

  • 124 – How to be a Healthy Writer with Joanna Penn
    Tue, Feb 13, 2018

    In this episode, we talk with bestselling author Joanna Penn about how to reduce your pain, improve your health, and build a writing career for the long term. If you need more energy to promote your book, you will not want to miss this podcast.

  • 123 – What the New Facebook Changes Mean for Authors
    Tue, Feb 06, 2018

    The 2018 changes to Facebook are changing what works and what doesn't work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.

  • 122 – How the 2018 Tax Changes Affect Authors
    Thu, Feb 01, 2018

    In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code since the 1980s. Come April 15 you will be glad you listened to this episode!

  • 121 – Email Marketing for Humans with Bryan Cohen
    Tue, Jan 23, 2018

    Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.

  • 120 – How to Get to Know Your Readers
    Tue, Jan 16, 2018

    The better you know your readers, the better you can connect with them through your writing and marketing. These 5 tools help you understand your readers.

  • 119 Working with Beta Readers, Crowdfunding, and More with Curt Iles
    Tue, Jan 09, 2018

    In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing.

  • 118 – Book Marketing 101: Marketing Funnels
    Wed, Jan 03, 2018

    This is one of the most important aspects of book marketing. When someone is not getting good book sales, this is where we start.

  • 117 – How to Plan a Successful New Year with Tracy Higley
    Thu, Dec 28, 2017

    In this episode, we are going to talk about how to make your next year your best year. And joining us today is a special guest and good friend of ours, Tracy Higley. Tracy is a bestselling novelist, CEO of an extremely successful retail business, a part-time college professor, president of Impactivity, and mom of […]

  • 116 Important Changes GoodReads Giveaways
    Wed, Dec 20, 2017

    GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here's everything you need to know about giving away books on GoodReads.

  • 115 –  Why Traditional Authors should NEVER pay for marketing
    Wed, Dec 13, 2017

    Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here's why that's a mistake.

  • 114 – Five Kinds of Author Homepages
    Wed, Dec 06, 2017

    Different kinds of authors need different things from their home pages. Make sure you have the right kind of homepage for your author website. 

  • 113 – Content Marketing With Joanna Penn
    Wed, Nov 29, 2017

    New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book.

  • 112 Where to Build Your Platform As an Unpublished Novelist
    Wed, Nov 22, 2017

    Now is the best time to start building your platform. This episode, Thomas & James talk about what to work on and what not to waste your time on.

  • 111 – How to Write Best$elling Back Cover Copy
    Wed, Nov 15, 2017

    Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy.

  • 110 – 11 Ways Proven to Draw Readers to Your Novel’s Website
    Wed, Nov 08, 2017

    In this podcast episode, we tell you what will thrill your readers on your author website and make them want to come back.

  • 109 – 12 Chrome Extensions Every Author Needs
    Wed, Nov 01, 2017

    If you’re using regular Chrome you are missing out. In this episode, we talk about 12 extensions to help make you a more productive, better writer.

  • 108 – HowFree Pulsing Can Help You Sell More Books with Jamie Foley
    Wed, Oct 25, 2017

    Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.

  • 107 – Book Cover Mistakes That Can Sabotage Your Marketing
    Wed, Oct 18, 2017

    These mistakes could ruin your book sales. They are easy to avoid, once you know what to look for. Make sure your book cover is not killing your marketing.

  • 106 – 10 Things Every Book Cover Needs
    Wed, Oct 11, 2017

    Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we are going to talk about what your book cover must have to be a success.

  • 105 – How to Sell More Books With Amazon Ads 
    Wed, Oct 04, 2017

    In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.

  • 104 – How to Independently Publish Your Book
    Tue, Sep 26, 2017

    Here is a step by step overview of how to take your book from idea to reality.

  • 103 – 10 Common Author Homepage Mistakes & How to Avoid Them
    Mon, Sep 18, 2017

    Author's make a lot of mistakes with their homepages. Here is how to avoid them and have homepage book that works.

  • 102 – How to Start Your Own Podcast
    Mon, Aug 28, 2017

    Why Podcast? Strongest Emotional Connection Long term connection (minutes & years) Growing segment It doesn’t float down the Social Media stream Gives readers a chance to truly get to know you What is a podcast. Audio that you can subscribe to. Pick a Format Length Topic Mix Number of Voices Intros/music beds Length of intros […]

  • 101 – Why Mastermind Groups Give Bestselling Authors an Edge and How to Start One
    Mon, Jul 24, 2017

    What a MM group is. Wikipedia: “A mastermind group is a peer-to-peer mentoring concept used to help members solve their problems with input and advice from the other group members. The concept was coined in 1925 by author Napoleon Hill in his book The Law of Success. Hill says the idea is, “The coordination of […]

  • Episode 100 LIVE Extravaganza
    Fri, Jul 21, 2017

    Q Evelyn Williamson is going to kick us off with three questions. She says, “I’m working on my first novel and would like to know how much money I need once I publish … to promote my book. Also, she’ like to know what kinds of things are acceptable expenses to write off. Are books […]

  • 099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of 2017
    Sat, Jul 01, 2017

    Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t get to […]

  • 098 – 7 Tips for Best Selling Author Portraits
    Thu, Jun 15, 2017

    Why your Author Portrait is important. Americans put a lot of importance on how someone looks. A bad portrait can ruin a good book cover. It is not about being objectively pretty. It is about having a good photo. We are relational. We want to buy from someone we know. Tip #1 Hire an Actual […]

  • 097 – Major Mistakes You Might Be Making With Your Author Name
    Thu, Jun 01, 2017

    Your Name The middle initial can get you in trouble Radio and TV interviews Who do people know you as? Radio and TV Who do you think of yourself as? Jim/James on Facebook Stephen King/Steve King What should people call you? Can be a positive What if you have a common name? Pseudonym Middle name? […]

  • 096 – How to Turn Your Book Into An Audiobook
    Mon, May 15, 2017

    Put it in your Contract If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for books they believe. Record Yourself/You become the voice talent … Advantages to doing it yourself- You know how your characters sound You know the nuance of your words You know the […]

  • 095 – 7 Reasons Why Your Book Should Also Be An Audiobook
    Mon, May 01, 2017

    This episode is based on this blog post at Author Media. Reason #1: The Size of the Audiobook Industry is Nearly a Billion-Dollar Industry. Reason #2: Book Mavens Listen to Audiobooks. Reason #3: Audiobooks Protect You From the Oprah Effect. Reason #4: Audiobooks Boost Paper & eBook Sales. Reason #5: Audiobooks Give You Access to […]

  • 094 – How to Use the Ancient Power of Discipline to Accomplish Your Goals
    Tue, Apr 18, 2017

    In this episode we are going to talk about discipline … we’re already through first quarter and are rapidly moving toward the finish of the first half of the year … and there’s an ever so slight possibility that some of your goals and resolutions for 2017 have slipped into the abyss of business and […]

  • 093 – What Authors Can Learn from Bad Super Bowl Ads
    Sat, Feb 04, 2017

      Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million   Spending that kind of money means you have to create a great ad   Talking Points: Seahawks   One of the biggest TV shows in the world   If you have the money, it […]

  • 092 – The Guaranteed Way to Become A Bestselling Novelist
    Wed, Jan 18, 2017

    Sign up for the 5-Year Plan to Become a Bestselling Author Show Notes: (James) In this episode, we are going to talk about something different than we usually do. The vast majority of the time we talk about what you need to do with your marketing to heighten your chances to become a bestselling author. […]

  • 091 – What The Election Can Teach Us About Copywriting for Your Book
    Mon, Nov 28, 2016

    Intro Paragraph: So don’t worry. This post isn’t going to be about the insanity we all just went through. Yeah, I know … whew. But the campaign season that just ended can teach us a salient point about our own copywriting. What works, what doesn’t. Talking Points: Trump didn’t win the election, Clinton lost it. […]

  • 090 – Q&A Extravaganza #7
    Tue, Nov 15, 2016

      Q Cadel Sterling says, “I found a local, self-published author, with a really cool sounding book premise, and I bought his e-book and told him I’d review it. It stinks. Just awful. Painful to read. So, what do I do now? Hide and pretend I never read it, or honestly review it honestly-knowing agents […]

  • 089 – How To Use the Power of Video to Engage More Readers
    Tue, Nov 08, 2016

    Intro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply? Talking Points: 1. Why Video? YouTube-the greatest running backs in the NFL They want to get […]

  • 088 – Halloween Special: 13 Ways to Scare Readers Away from Your Website
    Fri, Oct 14, 2016

    1. Music 2. Focus on Yourself 3. Autoplay Video 4. Terrible Design 5. Book Covers to Nowhere 6. Motion 7. Flash 8. Slow 9. Splash Page 10. Request Private Information 11. Hard to Use 12. 404 Pages 13. Old Information

  • 087 – Website Hosting for Authors
    Sat, Oct 01, 2016

    What is Web Hosting Web hosting is where your website lives on the internet. It is like rent for your website. It is important because if your site goes down people can’t find you. Why is web hosting important? Agent Hack Story Bad hosting can ruin your reputation. Viral Blog Post story Kinds of Web […]

  • 086 – How to Pick Your Genre
    Thu, Sep 15, 2016

    In this episode, we are going to talk about how to choose your genre When You Don’t Want to Choose John Grisham Stephen King Pen names Hedgehog Principle Passions Skills Need$ Passion Tests Movie Test – What kinds of movies do you like to watch? Throwing Book Across the Room Test – (When you keep […]

  • 085 – How to Sell More Books with MyBookTable 3
    Fri, Sep 02, 2016

    What is MyBookTable? WordPress Plugin Sell More Books New Features in the Free version MyBookTable 3 Updated Look MyBookTable book pages have been redesigned to be prettier, more mobile-friendly, and conversion-optimized. If you prefer the classic look, don’t worry– you will still have it as an option. New, Easier Interface As MyBookTable has grown more […]

  • 084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
    Tue, Aug 23, 2016

    We thought we had said everything we wanted to say about branding. We were wrong. Initial Branding Steps Step 1 – Look in the Mirror (Who am I) Step 2 – Look at Your Readers (Who are my readers?) Step 3 – Look Through Your Readers (What do my readers say about me?) Outline   Questions: […]

  • 083 – How to Get an Agent, Part 2 With Special Guest Rachelle Gardner
    Mon, Aug 01, 2016

    Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent, Rachelle Gardner. Talking Points: Great writing, great platform, […]

  • 082 – How to Get an Agent Part 1
    Sat, Jul 16, 2016

    Why do you want an agent? Capital Credibility Contacts and Contracts Do you need one? When you do When you don’t What a good agent can do for you How agenting has changed over the past 10 years Career counsel Contacts Projects you’d never hear about without them What an agent can’t do for you […]

  • 081 – 7 Website Visitors Every Author Needs to Thrill
    Sun, May 15, 2016

    Curious Cathy She has a lot of questions. She is coming to your website for answers. How to thrill: Blog Posts Answering her (Reader) Questions Contact Form Add Kindle Instant Preview of your book Book Buying Betty She Wants to buy your book and browse your backlist. How to thrill: Make book covers clickable Buy […]

  • 080 – Q & A Extravaganza
    Sun, May 01, 2016

    Intro Paragraph: (Thomas) Our first question comes from Runescape Gold dot com. No, that’s not his name but he or she didn’t give one. But I love this question. Do I have the guts to quit my job? Dave Smale I know it’s never a good idea to get a friend (or a friend of […]

  • 079 – How to Write an Crazy Cool Author Bio
    Sat, Apr 23, 2016

    (James) In this episode we’re going to talk about creating a crazy cool bio. Intro Paragraph:   (Thomas)Today’s topic comes from Samantha Johnson author of The Beginner’s Guide to Vegetable Gardening. She asks: (James)I discovered the Novel Marketing podcast a few months ago, and since then I’ve listened to nearly all the episodes in the […]

  • 078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity
    Fri, Apr 01, 2016

    Your Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he appeared on the cover with a woman; 45% when he appeared alone. Each photo session would get Fabio in about 16 cover poses that artists could reuse for multiple covers. He’s on more than 2,000 book […]

  • 077 – How To Become a Career Writer Part 3: Make Maximum Money with Your Writing Skills
    Tue, Mar 15, 2016

      75 #1 Think Like a Business 76 #2 Make Money on the Book 77 #3 Make Maximum Money with Your Writing Skills Use Your Writing Skills As an Editor Pays faster. The editor is the first and sometimes only person to make money on a book. Creating a course to teach writing to other […]

  • 076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book
    Tue, Mar 01, 2016

    Tips for Making the Most on Your Book: Publish Prolifically. (Each book boosts sales for your other books) BUT DON’T OVERDO THIS: too many choices are not a good thing… Write Quickly (Quality + Speed = Excellence). Perfection is a trap. Write Consistently Write Early (There is a scientific reason for writing first thing in […]

  • 075 – How To Become a Career Writer Part 1: Think Like a Business
    Mon, Feb 15, 2016

    Think Like a Business: Delegate  Determine what your time is worth. Only do what only you can do. Read The Four Hour Workweek Build a Team Writing Assistant  Ways to pay Editor Literary Manager Webmaster Investors (You need to invest in your own book) Agent CPA  How to Become a Business You are already a […]

  • 074 — The Enclave Files #2
    Mon, Feb 01, 2016

    Talking Points: Videos (Great for helping authors shorten & practice their pitch, bad for selling books) MyBookTable (Forced us to get every book on every platform. Getting all our books on iBooks was a bit of a project) Email (Tried weekly and went back to monthly) SumoMe Contests KingSumo PermaFree BookBub Results:   Doubled the […]

  • 073 – How to Double Book Profits Through Affiliate Revenue
    Fri, Jan 15, 2016

    Talking Points: How Affiliate Programs Work Percentage of Gross sales 2%-8% Cut of the cart Pay monthly Tracking Amazon’s Affiliate Program Pro: Easiest to Sign Up For Pro: Easiest to Use Pro: Largest Customer Base Pro: Cut of the cart brings in a lot of extra $$ Con: Not Available in all states Barnes & […]

  • 072 — How to Grow Your Email List from 0 to 10,000
    Wed, Dec 16, 2015

    Listen to our other podcasts 065 – 7 Tips for Effective Email Newsletters 062 – 7 Ways to Avoid the Spam Filter 057 – What to include in an Author Newsletter   Public Service Announcement: Avoid MeMail. Spam is in the eye of the beholder. Listen to our other episodes on email to learn how […]

  • 071 – How To Find a Good Editor
    Fri, Dec 04, 2015

    Talking Points: Kinds of editors: Developmental editor (Successful authors) The macro edit Line edit editors Beta reader editors Copy editor (Grammar Nazi) Proofreaders (Details person) Places to find an editor: Writers’ Conference (Ask the faculty for recommendations. They will likely recommend fellow faculty who you can talk with. 15m consult) Recommendation from a successful author […]

  • 070 — Q&A Lightning Round
    Sun, Nov 15, 2015

    Denica McCall, author of Flowers in the Darkness Question: While I do write novels, I have just put out a poetry book(my first published book). The book is partly being used to raise funds for a local organization fighting human trafficking. What I’m wondering is, what kinds of places should I look to connect with […]

  • 069 – How to Stand Out When Your Name Fits In
    Sun, Nov 01, 2015

    Question from Samantha Johnson Book Title The Beginner’s Guide to Vegetable Gardening How do you stand out when your name fits in? When your name is something super-common, it’s next to impossible to find unique domain addresses, and Google Alerts are ineffective because there are so many other people out there with the same name. […]

  • 068 – Where to Spend Your Marketing Money
    Thu, Oct 15, 2015

    Today we are answering a listener question from Name Erica Borgerson Website http://www.LazyGirlGuides.com Book Title The Lazy Girl Guide to Healthy Eating & The Lazy Girl Guide to Fitness Question So, since you don’t really recommend spending money doing a book trailer to promote our books, what would you mention us spending money on? You […]

  • Bonus Episode: Special MyBookProgress Announcement
    Wed, Oct 07, 2015

    In this special bonus episode we talk about the launch of MyBookProgress. MyBookProgress on Kickstarter

  • 067 – How to Keep Your Inbox @ Zero And Have More Time to Write
    Fri, Oct 02, 2015

    A lot of authors are addicted to checking email. Poor email habits hold many authors back from success because it wastes time and zaps mental energy. If you can learn to do email better you will have more time to market your book and more mental energy to write. Talking Points: Authors are not great […]

  • 066 – Can Writing Contests Be A Powerful Marketing Tool?
    Wed, Sep 16, 2015

    Some people say contests are a tremendous marketing tool, some say they’re a waste of time … we’re going to explore the pros and cons of contests … let me ask you, Thomas … Talking Points: Pros if you’re unpublished Feedback Learning how to handle negative feedback/critique Many editors and agents take notice if you […]

  • 065 – 7 Tips for Effective Email Newsletters
    Tue, Sep 01, 2015

    Public Service Announcement: Respect Spam is in the eye of the beholder. Creepy / Charming (thin line in between) Permission   Tip 1 Provide consistent value. New Book Announcements News (Progress Updates) Ask for Feedback Reader Stories Reader Art Reviews for other books Advice Discounts (Run your own BookBub) Laugh Encouragement Blog Curation   Tip […]

  • 064 – How to Market Yourself to Readers Who Don’t Like You
    Thu, Aug 20, 2015

      Talking points Marketing ourselves in every moment/editors and agents and readers are watching, wear, dress, speak, what you say, don’t say … how open, how closed off … James’ writing conference story Thomas’ Courtship Story Not Everyone Has Ears to Hear Don’t Respond in Kind What did James do wrong? Nothing. Personality styles The […]

  • 063 – Six Proven Methods for Creating Maximum Impact at Writing Conferences
    Sat, Jun 06, 2015

    Intro Paragraph: Unless you have a multi-book contract (and we’re talking 4+ books) you need to be constantly marketing yourself to publishers. Even if you do have a long term contract you need to be marketing yourself because someday that contract will end and (let’s say this quietly) they might not pick you up again. […]

  • 062 – 7 Ways to Avoid the Email Spam Filter
    Fri, May 01, 2015

    Jim how do you tell if you are a spammer? If people click “mark as spam” on your email, you are a spammer as far as that person is concerned. Spam is in the eye of the beholder. How Spam Filters Work Before we give you tips on how to avoid spam filters we should […]

  • 061 – Marketing 101: The Five Ps of Novel Marketing
    Wed, Apr 01, 2015

    1) Product (Book) This is the most important P. Good marketing helps a bad product fail faster. The question is not “is this book good” the question is “is this the kind of book people would want to buy and then read” Every product has a life cycle. This is particularly true for fiction. Old […]

  • 060 – Q&A Extravaganza & Big Announcement
    Sun, Mar 01, 2015

    Question from Jen Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently? Question from J.T. Stoll   Author of The Rift I’m an indie fantasy author and trying to figure out how much time to dedicate to putting together blurbs for my […]

  • 059 – Novel Tax Tips for Authors
    Sun, Feb 01, 2015

    In this episode we are going to talk about how to stay out of jail … when it comes to your taxes …   I am excited to introduce our guest.   So, we brought in a CPA who has coached authors, celebrities and small businesses for over thirty years. He is the guy that […]

  • 058 – Powerful Marketing Lessons from Taylor Swift
    Sat, Jan 17, 2015

    Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart partnerships She’s a master at maintaining magic and mystery in her brand Links: Original article 60 […]

  • 057 – What to Include in an Author Newsletter
    Tue, Dec 02, 2014

    As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s […]

  • 056 – How to Become More Confident
    Tue, Nov 25, 2014

      Today we’re going to talk about how to market yourself to yourself. Yo dog I heard you like marketing. But in all seriousness he person who is the toughest to sell to … you. Most of us have a voice in our heads that is incredibly critical of everything we do.  Talking Points: Isn’t […]

  • 055 – Finding Readers Through a Book Scavenger Hunts With Robin Lee Hatcher
    Tue, Nov 18, 2014

    Robin is the best-selling and award winning novelist of seventy books. Seventy! As you can imagine, she doesn’t hurt for publishers wanting to partner with her. She started in the general market and wrote for publishers such as Leisure Books, HarperPaperbacks, Avon Books, and Silhouette. In 1997, she felt a call to write stories infused […]

  • 054 – The Enclave Files #1
    Tue, Nov 11, 2014

    For a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well one of the decided to call his bluff and bring him on the team as the Marketing Director. We have negotiated special access for you our listeners to go behind the scenes in the life […]

  • 053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes
    Tue, Nov 04, 2014

    Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to attending and […]

  • 052 – To Book Trailer, or Not Book Trailer … that is the question
    Tue, Oct 28, 2014

    Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of  The Beast’s Enchantress “What’s your opinion of book trailers? Are they worth the effort? Should they be like movie […]

  • 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser
    Tue, Oct 21, 2014

    Quick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of […]

  • 050 – Q&A Extravaganza #3
    Tue, Oct 14, 2014

    This is our 50th episode, and to celebrate we are throw yet another Q&A extravaganza. Questions: Sarena Masco What advice would you give to someone who is in the process of creating two identifying brands for separate fields? For example, one brand would be as a fantasy author and the other as a graphic designer. […]

  • 049 – How to Use Crowdfunding to Fund Your Next Book Advance
    Tue, Oct 07, 2014

    In this episode we are going to talk about how independent authors can use crowdfunding to promote and pay for their next book. What is crowdfunding? Mary DeMuth’s Story Marci Seither’s Story The Adventures of Pearley Monroe.” Benefits of Crowdfunding: Get money now, deliver the book later. Test your idea. See how much demand there […]

  • 048 – The Right Way and the Wrong Way to Sign Books
    Tue, Sep 30, 2014

    Book signings are likely the most personal connection you’ll have with a reader. Because of that, it’s an important opportunity that could either leave the reader with a memorable experience, or could alienate a new friend. In this episode, we discuss the right way to sign books, so you give your readers an enjoyable moment they’ll remember.

  • 047 – How to Pick the Perfect Genre to Write In
    Tue, Sep 23, 2014

    Many writers love to write in multiple genres, is that a good idea? Should they narrow it down? If so, how should a writer pick the one with the best chance of selling? We answer these questions and more in this week’s episode.

  • 046 – Why You Should Love It When Your Novel Gets Pirated
    Tue, Sep 16, 2014

    What if we said that getting your work ripped off could significantly boost your sales? In this episode, we explore why getting stolen from should make your day.  

  • 045 – Five Keys to Working with Book Stores, Before You’re Published and After
    Tue, Sep 09, 2014

    Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical, walk-in bookstores.

  • 044 – Writing for Your Website – How To Craft Pages That Readers Actually Want to Read
    Tue, Sep 02, 2014

    Since you only have 7 seconds to convince the average visitor to stay on your website, your content must be good enough to capture and hold their attention. In this episode we explore how to write a webpage that people will give their scarce time to read. Show Notes CopyBlogger The Noun Project

  • 043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
    Tue, Aug 26, 2014

    In this episode, we once again return to branding, often one of the most confusing topics under the umbrella of marketing, to look at the third step of creating a breakthrough author brand. Other Episodes in this Series: Step 1 – Look in the Mirror (Who am I) Step 2 – Look at Your Readers (Who are […]

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