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Negotiating
Robert Cialdini: The Power of Pre-Suasion
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Robert Cialdini: The Power of Pre-Suasion
by
Robert Cialdini
Video
Title Details
Author
Robert Cialdini
Publisher
RSA
Running Time
1 Hr.
LearnOutLoud.com Review
Robert Cialdini is the bestselling author of books on persuasion including
Influence: The Psychology of Persuasion
and the book he addresses in this talk
Pre-Suasion: Channeling Attention for Change
. Citing numerous social and psychological studies, Cialdini explains in this talk what he means by "pre-suasion". Through cueing people properly towards one's goals before negotiating, one can achieve better end results. Cialdini provides many examples of getting people in the right state of mind so that one can more readily convince their targeted audience of the desired outcome. In the Q&A part of this talk, Cialdini addresses how this type of manipulation can be conducted ethically.
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