37 Signals Jason Fried on Marketing by Sharing

Jason Fried is the co-founder and President of web-based tools company 37signals and the author of the recent book Rework. He gave this talk at the Chicago Convergence conference about how companies need to stop hiding their secrets to success and start sharing the expertise knowledge they have about their field of business. He uses the example of chefs on television who give away all their recipes and cooking secrets, and who then become enormously successful. And he gives other examples of companies that have shared their knowledge to help market themselves instead of keeping their trade secrets behind closed doors. This talk is available on streaming video from YouTube.

Marketing by Sharing

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Available on MP3 Download.

Listen to a free sample of: Rework

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