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Dan Ariely Gives Us The Upside of Irrationality

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Free Resource - December 13th, 2010
Free Resource of the Day

Dan Ariely: The Upside of Irrationality

Use irrationality to help you overcome bad habits and achieve your goals. Behavioral economist Dan Ariely's bestselling book Predictably Irrational showed how people frequently make irrational decisions regarding their health, their spending habits, and much more.

In this lecture Ariely talks about his latest book The Upside of Irrationality where he shows the negative and positive effects of irrationality and how we can use irrational means towards our own rational objectives. He tells of experiments and examples where irrational incentives were used to help fight global warming, to motivate people to take care of their health, and to prevent people from texting while they're driving. It's one of the most fun lectures we've listened to all year. This lecture is available on MP3 download and streaming video from the Forum Network.

Dan Ariely: The Upside of Irrationality

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Available on MP3 Download.

Listen to a free sample of: Manifesting Change

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