Born in 1960, Seth Godin is one of a new breed of business advisors that has risen to take on the shaky economic climate of the 21st century. After earning an MBA from Stanford, Godin went on to found Yoyodyne, a direct marketing company that was latter bought by Yahoo in 1998. It was during the 90's that he began to garner numerous accolades as an author and speaker. His conviction that business has to change with the new marketplace has become gospel for many listeners.
Among Godin's many tenants is that there is no room for marketers to be duplicitous anymore; they have to show respect nowadays or they will lose business. He also places a high value on products that will alter our lives for the better. For Godin, the only thing one should market is something that is worth marketing in the first place. A good idea is like a virus, and the spread of this virus from person to person in a natural network of interest can only help to enrich our lives.
This message, coupled with a refreshing speaking style, has led Godin's work being featured on many best sellers lists around the world. Currently Godin is continuing his efforts to effect massive change in the way we work and market products. He pens a popular blog, speaks all over the world and has just recently completed a new book. LearnOutLoud.com is excited to share Godin's work with you, so that you can become a part of the explosive change that is currently happening in business.
To begin with Godin's work on audio we recommend "Unleashing the Ideavirus". This exhilarating audio book, read by the author himself, argues that information is spread most effectively from customer to customer, rather than business to customer. This word of mouth function is what Godin calls the “ideavirus”: a new marketing paradigm that has been used successfully by companies such as Napster and Hotmail. Godin offers a formula for how you can create your own ideavirus, and thereby destroy the stodgy world of traditional marketing. Excited for more?
You should next dive into "Permission Marketing". With this audio book, you’ll learn how to shape a message around your product so that it becomes irresistible to customers. Develop incentives for customers to accept your advertising willingly, create a learning relationship with consumers and benefit from this innovative approach to marketing your product.
Finally with "Survival is Not Enough", Godin takes on businesses that settle with "just getting by". He argues that companies cannot just survive; they must evolve and learn to acclimate to every curveball the economy can throws at them. Godin successfully argues that Evolution is a fundamental force of nature, and shows how this elemental force can be utilized effectively in any organization, no matter the size. By eliminating resistance to change, and instead learning to embrace it, any company can become unstoppable regardless of the ups and downs that affect every industry. In an unstable world the message is simple: either evolve, or die.
Seth Godin's work offers one of the freshest voices on contemporary business currently available. LearnOutLoud.com is excited to showcase Godin’s titles on audio format in the hopes that you can find the advice you need to survive in an ever changing business environment.