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This Author: Carolyn Kim
This Publisher: Biola University

Introduction to Public Relations by Carolyn Kim

Introduction to Public Relations

by Carolyn Kim

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7 Hrs.
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A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the “overall umbrella” under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations.


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  • LearnOutLoud.com Product ID: I074114